McGraw-Hill to Provide English Instruction and Test Prep Through Cellphones in India - Wired Campus - The Chronicle of Higher Education - 3 views
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Allison Kipta on 06 Feb 11"McGraw-Hill is building a mobile-phone platform to teach English and college test preparation to people in India, which the publisher hopes will help it tap into rapidly expanding cellphone use in emerging markets. The platform, mConnect, comes as textbook publishers are jockeying to supply learning materials on digital devices. If the software is successful in India, McGraw-Hill plans to offer it in other developing countries in Asia and Africa. The service will initially teach subscribers through text messaging and automated voice response, said Bruce D. Marcus, McGraw-Hill's executive vice president. For instance, automated software will give Indians feedback on their English-speaking abilities, and a text-message service will offer test-preparation questions and grade the responses."
