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LOS ANGELES -- American Honda picked incumbent RPA to remain its advertising agency of record for the Honda brand after a three-month review while giving Acura's creative business to Boston-based Mullen. The decision announced Tuesday changes a 26-year relationship between RPA and Honda. RPA has carried the Honda brand since the agency was formed in 1986. It landed the account for Honda's luxury Acura brand in 1999. MediaVest of New York has won the media-buying account for both brands from RPA, which used to be known as Rubin Postaer and Associates. As a result, Honda's advertising and marketing relationship moves to more of a hub-and-spoke model with different suppliers for media buying, and for the Honda, Acura, Hispanic and African-American campaigns. The four finalists for the $850 million account were RPA; Mullen; 72andSunny, of Los Angeles; and The Martin Agency of Richmond, Va. The media-buying challengers were PHD Worldwide of London; and Horizon Media of New York.

<div class="cArrow"> </div><div class="cContentInner">LOS ANGELES -- American Honda picked incumbent RPA to remain its advertising agency of record for the Honda brand after a three-month review while giving Acura's creative business to Boston-based Mullen. The decision announced Tuesday changes a 26-year relationship between RPA and Honda. RPA has carried the Honda brand since the agency was formed in 1986. It landed the account for Honda's luxury Acura brand in 1999. MediaVest of New York has won the media-buying account for both brands from RPA, which used to be known as Rubin Postaer and Associates. As a result, Honda's advertising and marketing relationship moves to more of a hub-and-spoke model with different suppliers for media buying, and for the Honda, Acura, Hispanic and African-American campaigns. The four finalists for the $850 million account were RPA; Mullen; 72andSunny, of Los Angeles; and The Martin Agency of Richmond, Va. The media-buying challengers were PHD Worldwide of London; and Horizon Media of New York.</div>

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