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The Ford F-150 has been the best-selling full-size pickup line for more than three decades, and big improvements in the past three years have kept it at the top of its class for towing, gas mileage, and luxury and technology features

"When Ford brought in the Endeavour to India, the ingredients were just right for a big brawny SUV. However, the car didn't quite get timely and substantial updates which affected its sales figures. Ford intends to change that with the launch of the new Endeavour. "