Shell's Nigerian PR Strategy Exposed | The Price of Oil - 0 views
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The document outlined a key PR tactic of divide and rule, where Shell would work with some of its critics but isolate the others. Under the ”Occupying New Ground” scenario the document outlined how the company wanted to “Create coalitions, isolate the opposition and shift the debate.” The company would “Prepare a game plan for those NGOs considered key” and emphasised the need to “work with [and] sway ‘middle of the road’ activists”. Others who offered the “possibility of beginning to build trust and understanding” included Pax Christi, Amnesty International and Human Rights Watch. Differentiating the interest groups into friends and foes, Amnesty was singled out as one NGO to approach for a dialogue.
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This new evidence reveals that Shell’s cooperation with Amnesty – that would last a decade – was a part of a plan to seek “third party endorsement” for its operations in Nigeria. Getting third parties to endorse you is another classic PR tactic that Shell employed.
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To improve its green image, the company had to counter accusations of “environmental devastation”, so Shell planned to produce a video “to publicise successes” and “to turn the negative tide”. The most important topic to be included in the film was “oil spills generally, focusing on sabotage.”