Innovation is the biggest challenge for Brazilian companies, says Embraer founder, by Leonardo Gottems - 0 views
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Leonardo Gottems on 16 May 12Timizzer.com - In a conference about entrepreneurship in São Paulo, Ozires Silva, the 81-year-old Embraer founder, spoke on the importance of innovation for Brazilian companies. According to Silva, once you have created something innovative, the most important thing is to protect the asset. "If you don't protect your intellectual property, you are going to have unfair competition", said the man who created the aircraft company in 1969. Silva also pointed out that the key for achieving innovation is human resources... Timizzer.com