One of the most prosperous markets in Brazil is the franchising business. The good news on the sector is specially for international chains. It seems that still there is a lot of space for those chains. Only seven percent of the 1,855 franchises in Brazil are foreign.
Tons of money are not necessary to open a franchise in the country. The most popular type of franchise are the "mid-sized". However, "micro-franchising" is also very popular
In this episode of Startup Stories, we present to you the McDonald's Story, and the Biography and Success Story of Ray Kroc, the man behind the rise of McDonald's