Datamonitor: American Express - radical measures may give the company a competitive edge - 0 views
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Alexander Kühbach on 08 Jun 09As the profitability of its card portfolio continues to deteriorate, American Express has announced a company-wide reengineering initiative to free up additional resources that will be reinvested in the business. This, along with additional strategic measures, should ensure that the company will be in a better position to boost its profitability and remain competitive going forward.
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