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There may not be limitations in selecting outsiders as employees, but there would not be a higher degree of accountability that co-ownership alone can provide. Thus a proprietor may be preferred to explore other opportunities to bring in fresh ideas, approaches, and capital by changing the type of business into a partnership.

Facebook to invest $5.7 billion or ₹ 43,574 crores in Reliance-owned Jio Platforms makes it the largest minority stakeholder in the telecom company, also announced was the partnership between JioMart and WhatsApp.