7 Email Marketing Tactics to Grow Your Business
Email marketing is one of the most reliable returns on investment when it comes to marketing. Studies show that for every $1 spent on email marketing, you can expect a $36 return on investment (ROI), which is an incredible turnaround.
Even with email being one of the older forms of internet marketing, this advertising system is far from outdated. One statistic from 2022 puts the number of daily email users at 4 billion people, making it a significant source of customer outreach. We discuss employing professional email marketing tactics to grow your business and drive customer engagement here.
7 Email Marketing Tactics at a Glance
Provide Valuable Information
Ask Your Subscribers What They Want
Use Abandoned Cart and Inactive Subscriber Messages
Offer Regular Newsletters
Promote UGC (User-Generated Content)
Update Your Email Information
Optimize Your Emails
Provide Valuable Information
One of the easiest ways to keep your email subscribers engaged is to offer valuable information in your email campaigns. Many customers receive several marketing emails daily from different companies. One way you can make your emails stand out is by offering valuable information in the body of your email. Of course, this information depends mainly on your business, but some common marketing themes include sale flyers, coupons, newsletters, and tutorials.
By offering actionable information in your emails, you're more likely to hold on to subscribers and encourage customers to interact with your emails. While ensuring your emails reach your customers is a significant step of email marketing, if those emails sit in their inboxes, you're missing out on a large part of marketing. Even if your customers only open one of every three emails you send, this interaction keeps your company at the forefront of their minds, so you want to ensure they see your brand as often as possible.
Ask Your Subscribers What They Want
When your customers su
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Best Interview Questions to Ensure Finding a Superstar Employee
Are you tired of interviewing? When will the Superstars just walk into your office and sit down for an interview? Yes. It's difficult to find the right people to work for your company. How do you find the perfect match. They are superstars, but they are in the wrong galaxy? Ah! Should've seen it coming. Here are some great questions you can ask potential employees during an interview to make sure that they are exactly who you want to hire.
Tell me about a time when someone gave you constructive criticism. How were you able to receive it?
By asking this question, you will learn a little bit more about your interviewee. Do they handle constructive criticism and feedback? Do they work towards improving? Did they even hear the advice, or storm out in a rage? It is important to know how your potential employee receives feedback. You don't want to hire someone who thinks everything that she does is right. You want to hire someone who is teachable. Humble. Professional. Eager and willing to learn.
Why do you want to work here?
Okay. This one seems obvious. But still very important. You have a very specific person you want to hire. This person has the best skills. Great work culture. A positive attitude.Is teachable and ready to hit the ground running. Your position needs an employee who will meet these needs. Does your potential employee articulate his skills, his accomplishments, and how he would be a fit for your company? Are his skills right for the job? What is his motivation?
What personality do you work best with and why?
This question can be very enlightening. If your interviewee describes a person that sounds nothing like you….or anyone else in your company…you may want to take that into consideration. Or if your interviewee describes someone who you would never want to have in your company, that may also indicate that he is not a good fit. However, if he describes a personality that is j
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