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7 Email Marketing Tactics to Grow Your Business Email marketing is one of the most reliable returns on investment when it comes to marketing. Studies show that for every $1 spent on email marketing, you can expect a $36 return on investment (ROI), which is an incredible turnaround. Even with email being one of the older forms of internet marketing, this advertising system is far from outdated. One statistic from 2022 puts the number of daily email users at 4 billion people, making it a significant source of customer outreach. We discuss employing professional email marketing tactics to grow your business and drive customer engagement here. 7 Email Marketing Tactics at a Glance Provide Valuable Information Ask Your Subscribers What They Want Use Abandoned Cart and Inactive Subscriber Messages Offer Regular Newsletters Promote UGC (User-Generated Content) Update Your Email Information Optimize Your Emails Provide Valuable Information One of the easiest ways to keep your email subscribers engaged is to offer valuable information in your email campaigns. Many customers receive several marketing emails daily from different companies. One way you can make your emails stand out is by offering valuable information in the body of your email. Of course, this information depends mainly on your business, but some common marketing themes include sale flyers, coupons, newsletters, and tutorials. By offering actionable information in your emails, you're more likely to hold on to subscribers and encourage customers to interact with your emails. While ensuring your emails reach your customers is a significant step of email marketing, if those emails sit in their inboxes, you're missing out on a large part of marketing. Even if your customers only open one of every three emails you send, this interaction keeps your company at the forefront of their minds, so you want to ensure they see your brand as often as possible. Ask Your Subscribers What They Want When your customers su