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Within the last few years, social media has become a powerful tool that small businesses are increasingly utilizing. Neglecting social media platforms can be a big mistake. It provides small companies with the ability to directly communicate with existing customers and attract new ones. So what are the best ways to use this tool?

All businesses have strengths--and we hate to admit--weaknesses. So when it comes to running your operation, focus on the factor that best generates business. As an example, Helen Ling, owner of a gift shop called Enchantments that specializes in jewelry and other items hand-made by skilled artisans, uses the calendar to promote different gift items. In May, she features Mother's Day gift ideas, in June, the focus is on brides. Naturally, the holiday gift season looms large.