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Artificial intelligence has been a growing trend in the social media industry for the past few years. This technology can have both positive and negative effects on the marketing and content industries. The power of AI allows agencies to scale their social media offerings quickly and brands to understand their online reputation with just a few clicks. Artificial intelligence applications on social media are not without their concerns. These include the potential loss of human jobs, the reduction of context, and privacy issues. There are many uses for AI in social media platforms and social media marketing, despite the plethora of articles that criticize AI. Most users prefer a path that balances positive uses of AI in social media tools with careful consideration of concerns.