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7 Elements You Should Consider - For A Successful Business Plan Find out why startups go bankrupt Whether you are thinking of setting up a startup or wanting to grow your business, you need tips for a successful business plan. Here are some of the marketing elements you need to plan, which will help you increase your customer base for 2019. 1. To really know your target customer 2. Traditional marketing methods 3. Provide personalized products with your company logo. 4. Participate in fairs and exhibitions 5. Promoted advertising (PPC) - pay per click 6. Give your customers something for free. 7. E-mail marketing A study by CB Insights this year showed the reasons why some startups fail They did not have the right market for the business, or the synchronization was inappropriate As can be seen from the list presented, 42% of the interviewed companies failed because the business did not have the right market. Here is the testimony of an interviewee: "I actually realized that we do not have customers, because we did not care, really studied the business. Doctors want more patients, not an efficient office." To build sustained success, founders have, to evaluate each strategy with critical eyes. Synchronization can often be a very important factor. Sync - that is, the time when your business enters the market is inappropriate. They did not identify well-known target customers If customers cannot consume your new solution, in time and in volumes necessary for your business to survive and grow, then the strategy of this solution is not right.