What are DSP and SSP (Demand Side and Supply Side Platform) - 0 views
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Venzi Media on 05 Dec 13As more and more businesses both large and small see the potential in digital advertising, the need for sophisticated technology to both optimize and control the increased ad inventory has risen. One technology, supply-side platform (SSP) is an small business advertising that is on the supply side of ad inventory helping publishers to help sell remaining inventory.