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This one statement succinctly defines the mindset of so many Indian consumers despite the staggering growth in e-commerce. As human beings we love to look at the product we're going to buy from every possible angle and have someone help us browse through the clutter to suggest what's best for us. That's why we love our neighborhood mom n pop stores or 'that favorite' gift store that stocks items of 'our taste' While most of us have adjusted or even welcomed the march of the digital world right into… Read more