Group items tagged

Are you frustrated that you aren't getting results from your Twitter campaign? Not sure what you're doing wrong? Here are 8 Twitter marketing mistakes that might be hurting you.

This is your guide to social media community creation and management bliss. First things first. You've created a branded Twitter account, an engaging Facebook page and penned multiple blog posts. You're feeling pretty great about all your social media activity, but have you thought about the other side of the equation i.e. the social community you're hoping to engage with? Creating and managing an online community is one of the most rewarding aspects of social business development. It involved building and managing a group of like-minded individuals around a brand or cause to achieve your marketing and business development goals.

What do you do when you have multiple authors posting content on your site (like this blog you're reading right now!) and you want to give them credit via Twitter by sharing their Twitter handle as well? Rest easy, it's a lot easier than you think.

Trends are Twitter's way of helping you discover popular and emerging topics people are talking about within Twitter. They are located on the homepage of your Twitter account and are located on the lower left hand side of the screen.

Klout provides users with social media analytics to measure a user's influence across social networking sites such as Facebook, Twitter, LinkedIn, Instagram and more. They also analyze and measure content creation, user engagement and how large your network is.

There's a lot of buzz going on the social media sphere this week. Mark Zuckerberg got married, Facebook went public and Twitter rolled out bunch of updates. What does this all mean to you? Well if your name is Samantha Collier, you write a recap blog post of course!

One of the best ways businesses can use Twitter for client acquisition and brand development is by answering questions people ask relating to their service and/or product. It's also a great way to grow your online community, and meet fellow colleagues in your industry.

Did you know 11 Twitter accounts are created every second? That's over 1 million accounts per month. My last post was about the ultimate LinkedIn cheat sheet. Today, I'm sharing how you can create a fully optimized Twitter profile in a few simple steps. Don't worry, this won't hurt a bit!

Have you ever wanted to share a blog post on Twitter but couldn't find share buttons? Or maybe you wanted to subscribe by email but couldn't find the proper sign up form? These days, more and more people are penning blogs for business development and marketing purposes, and I think that is great, but a few critical mistakes can send readers screaming for the hills never to come back.

There are so many contests being run through social media these days like our page, retweet our message, share, vote, comment, follow…it's exhausting! Get out of the gimmick mindset. It's easy and it doesn't require much work or creativity, but it's also a shallow tactic. I know it's hard to scale something like this, but try. Be different and see what happens.

Accessibility is an odd concept. Take a moment and think about it. We all want to give the impression that we're 100% accessible. It's important to note that we teach and train people how to contact us. If you complain about how accessible you are think about what you did to contribute to the problem?

LinkedIn is the social network for business professionals and networking. With 161 millions members to date, it's one of the most popular social networks to date. Are you using it to its fullest potential? While we hear a lot about Facebook and Twitter for lead generation, LinkedIn can be just as good, if not better, if you spend a little bit of time optimizing your profile.