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I was surprised at the advice the "old guy" on the panel, Jay Goltz of The Goltz Group, gave to this business owner. He essentially said to hand over the social media tasks for your business to a college intern, and seemed to imply that using social media for marketing is a waste of this business owner's time. Judging by his own website and social media presence (or lack thereof), he has taken his own advice.

Using social media for business development and marketing purposes is the first step in your social media strategy. SHIFT Digital shares 3 simple ways how businesses use social media intelligence.

Achieve your professional and personal goals this year by taking 5 social media resolutions. Shift Digital can help you with these.

SHIFT Digital can help you achieve your professional and personal goals this year with these 5 social media resolutions.

In this day and age, businesses must be onboard with digital marketing to stay competitive and give customers what they want. Having a website or an advertisement in the yellow pages doesn't cut it anymore. Your competition is active online, it's time for you to be as well. At SHIFT Digital, we develop custom strategies based on the very latest in digital trends and technology. These custom strategies focus on increasing the reach and visibility of your business online while also establishing long lasting relationships with your customers through the use of social media.

Has your business started using social media, but you aren't seeing results? Here are 10 things your company might be doing wrong when it comes to social media.

This is your guide to social media community creation and management bliss. First things first. You've created a branded Twitter account, an engaging Facebook page and penned multiple blog posts. You're feeling pretty great about all your social media activity, but have you thought about the other side of the equation i.e. the social community you're hoping to engage with? Creating and managing an online community is one of the most rewarding aspects of social business development. It involved building and managing a group of like-minded individuals around a brand or cause to achieve your marketing and business development goals.

Today while I was reading American Express OPEN Forum I came across another article with some bad advice to small business owners. Barry Moltz's "How to Calm Your Social Media Anxiety" article misguides business owners into the type of thinking that actually makes them ineffective with social media. Here are his points, and my thoughts on the advice he should be giving to small business owners that are feeling overwhelmed.

There's no shortage of information on how to be successful with Social Media. You'll find two excellent ways to do this, four awesome reasons to do that, and many more how-to posts. Most of these offer valuable information on how to use social media to achieve the results you're looking for. The question becomes: do you really want to be successful with Social Media? I mean, really??

Social media had given way to a whole new set of opportunities for businesses and also a new set of challenges.

Brands love social media for marketing and business development. SHIFT Digital shares the top 5 social medial fails of 2012 for some lessons to learn.

Pubcon is widely regarded as one of the best social media & search conferences worldwide. This year, it's being held in beautiful Las Vegas, Nevada.

You wouldn't go into any business endeavor without a well thought out plan ahead of time, so why would social media be any different?

Here are some simple and effective ways to use social metrics and a social media dashboard. These proven methods enable business owners to measure the success of their social media strategy.

Social media marketers come a dime a billion these days and you must differentiate yourself. Or die trying!

As is the norm on Mashable, I expected to read about how social media is changing the way we think about marketing, and opening up opportunities for new ways to connect with consumers.

There are two groups of people that will always have the best perspective on your business: your customers and your ground level employees. Any business owner that ignores that fact and doesn't learn from these two groups is shooting themselves in the foot. When it comes to social media, the best content comes from where the rubber meets the road, not from marketers who haven't a clue about the day to day operations of the business.

Not sure if you're operating under a bad logo? Ask your loyal customers, employees and friends to honestly weigh in on it then contact SHIFT Digital for an assessment.

At SHIFT Digital, we work with clients on a case by case basis to determine which platform is right for you.

At SHIFT Digital, we make it easy to access, modify and interpret your data with our database solutions. Our developers work with you to create a solution that can streamline your data and grow with your business.