Group items tagged full service digital media marketing - Small Business

Are You an Accessibility Whore? - 0 views

www.shiftdigitalmedia.com/...are-you-an-accessibility-whore

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shared by My Bookmarks on 07 May 12 - No Cached

My Bookmarks on 07 May 12

Accessibility is an odd concept. Take a moment and think about it. We all want to give the impression that we're 100% accessible. It's important to note that we teach and train people how to contact us. If you complain about how accessible you are think about what you did to contribute to the problem?

<div class="cArrow"> </div><div class="cContentInner">Accessibility is an odd concept. Take a moment and think about it. We all want to give the impression that we're 100% accessible. It's important to note that we teach and train people how to contact us. If you complain about how accessible you are think about what you did to contribute to the problem?</div>

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5 Painless Ways to Get Maximum Blog Comment Love - 0 views

www.shiftdigitalmedia.com/...-get-maximum-blog-comment-love

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shared by My Bookmarks on 11 May 12 - No Cached

My Bookmarks on 11 May 12

Publishing your blog is no easy feat. We get that. It definitely takes blood, sweat and tears. And no, I'm not being overly dramatic. Any serious blogger will tell you that the secret to a successful blog includes consistency, dedication, and inspiration.

<div class="cArrow"> </div><div class="cContentInner">Publishing your blog is no easy feat. We get that. It definitely takes blood, sweat and tears. And no, I'm not being overly dramatic. Any serious blogger will tell you that the secret to a successful blog includes consistency, dedication, and inspiration.</div>

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How to Organize Your Facebook Friends and Pages with Custom Lists - 0 views

www.shiftdigitalmedia.com/...ds-and-pages-with-custom-lists

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shared by My Bookmarks on 26 Jun 12 - No Cached

My Bookmarks on 26 Jun 12

Last week, Beatriz gave us some great reasons why we should take control of our Facebook privacy using lists. This week, I'll give you some simple instructions on how to create custom lists in Facebook, and how to do it without spending hours on Facebook. The easiest way to create lists is to roll your mouse to the right of the Friends section in the left sidebar of your Facebook page. Or, you can go to https://www.facebook.com/bookmarks/lists.

<div class="cArrow"> </div><div class="cContentInner">Last week, Beatriz gave us some great reasons why we should take control of our Facebook privacy using lists. This week, I'll give you some simple instructions on how to create custom lists in Facebook, and how to do it without spending hours on Facebook. The easiest way to create lists is to roll your mouse to the right of the Friends section in the left sidebar of your Facebook page. Or, you can go to <a href="https://www.facebook.com/bookmarks/lists" rel="nofollow" target="_blank">https://www.facebook.com/bookmarks/lists</a>.</div>

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The Ultimate LinkedIn Profile Cheat Sheet - 0 views

www.shiftdigitalmedia.com/...creating-your-linkedin-profile

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shared by My Bookmarks on 31 May 12 - No Cached

My Bookmarks on 31 May 12

LinkedIn is the social network for business professionals and networking. With 161 millions members to date, it's one of the most popular social networks to date. Are you using it to its fullest potential? While we hear a lot about Facebook and Twitter for lead generation, LinkedIn can be just as good, if not better, if you spend a little bit of time optimizing your profile.

<div class="cArrow"> </div><div class="cContentInner">LinkedIn is the social network for business professionals and networking. With 161 millions members to date, it's one of the most popular social networks to date. Are you using it to its fullest potential? While we hear a lot about Facebook and Twitter for lead generation, LinkedIn can be just as good, if not better, if you spend a little bit of time optimizing your profile.</div>

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7 Habits of Expert Analytics You're Probably Missing Out On - Part 3 - 0 views

www.shiftdigitalmedia.com/bly-missing-out-on-part-3-of-3

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shared by My Bookmarks on 11 Sep 12 - No Cached

My Bookmarks on 11 Sep 12

Here is the third part of my three-part series on 7 habits of expert analytics you're probably missing out on. Again, like the rest of the habits, the need to truly understand your customer is paramount and the best way to do so is by understanding your visitor base both quantitatively and qualitatively. A lot of people look at only one variable when it comes to their analytical data (the what) but have no context as to what it means (the why).

<div class="cArrow"> </div><div class="cContentInner">Here is the third part of my three-part series on 7 habits of expert analytics you're probably missing out on. Again, like the rest of the habits, the need to truly understand your customer is paramount and the best way to do so is by understanding your visitor base both quantitatively and qualitatively. A lot of people look at only one variable when it comes to their analytical data (the what) but have no context as to what it means (the why).</div>

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7 Habits of Expert Analytics You're Probably Missing Out On - Part 1 of 3 - 0 views

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shared by My Bookmarks on 23 Jul 12 - No Cached

My Bookmarks on 23 Jul 12

You've conquered the bounce rate. You're the master of referring links. And you definitely know how to produce a polished analytics report. Hold on to your cotton socks, I'm here to share how you can become an even greater analytics pro. This is the first of a three-part series on 7 habits of expert analytics you're probably missing out on.

<div class="cArrow"> </div><div class="cContentInner">You've conquered the bounce rate. You're the master of referring links. And you definitely know how to produce a polished analytics report. Hold on to your cotton socks, I'm here to share how you can become an even greater analytics pro. This is the first of a three-part series on 7 habits of expert analytics you're probably missing out on.</div>

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Blogging Tips from @jennimacdonald - One Year Later! - 0 views

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shared by My Bookmarks on 23 Jul 12 - No Cached

My Bookmarks on 23 Jul 12

This is a blog post by one of our favorite people in the world, Jennifer MacDonald aka @jennimacdonald. Jennifer did a blog post (video blog post) for us exactly one year ago today about blogging tips. Because she's super organized, Jennifer remembered this important date and did an anniversary post about even more blogging tips!

<div class="cArrow"> </div><div class="cContentInner">This is a blog post by one of our favorite people in the world, Jennifer MacDonald aka @jennimacdonald. Jennifer did a blog post (video blog post) for us exactly one year ago today about blogging tips. Because she's super organized, Jennifer remembered this important date and did an anniversary post about even more blogging tips!</div>

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7 Habits of Expert Analytics You're Probably Missing Out On - Part 2 - 0 views

www.shiftdigitalmedia.com/...bly-missing-out-on-part-2-of-3

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shared by My Bookmarks on 31 Jul 12 - No Cached

My Bookmarks on 31 Jul 12

Here is the second part of my three-part series on 7 habits of expert analytics you're probably missing out on. Here is a link to the first post just in case you missed it!

<div class="cArrow"> </div><div class="cContentInner">Here is the second part of my three-part series on 7 habits of expert analytics you're probably missing out on. Here is a link to the first post just in case you missed it!</div>

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The Cost Of Being Right vs. When It's Ok To Shut Up - 0 views

www.shiftdigitalmedia.com/...g-right-when-its-ok-to-shut-up

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shared by My Bookmarks on 31 Jul 12 - No Cached

My Bookmarks on 31 Jul 12

Last weekend, I did something that I don't usually do. I took my kids to see a movie, Ice Age: Continental Drift. I don't usually attend the movies because I can't stand sitting through all the inappropriate previews that my kids shouldn't see, but that is another blog post altogether. The day before we went to see the movie, I called our local Regal theater to ask some questions about ages and pricing. I wanted to pre-purchase our tickets so that we could skip the long and boring line.

<div class="cArrow"> </div><div class="cContentInner">Last weekend, I did something that I don't usually do. I took my kids to see a movie, Ice Age: Continental Drift. I don't usually attend the movies because I can't stand sitting through all the inappropriate previews that my kids shouldn't see, but that is another blog post altogether. The day before we went to see the movie, I called our local Regal theater to ask some questions about ages and pricing. I wanted to pre-purchase our tickets so that we could skip the long and boring line.</div>

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What's Your Story? (And How Well Are You Telling It?) - 0 views

www.shiftdigitalmedia.com/nd-how-well-are-you-telling-it

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shared by My Bookmarks on 06 Aug 12 - No Cached

My Bookmarks on 06 Aug 12

They say that a picture is worth a 1000 words. I say it is worth 1000 emotions. After reading Gini Dietrich's post last week appropriately titled "The 10 Things I Want to Do Before I Die", I was reminded of how I want to get my masters in photojournalism. Photography, both taking photos and looking at them, is one of my favorite escapes. When I look at photos, I'm teleported to another time or space. I've spent countless hours looking at Zach Arias 'and Ansel Adams' art as well as hundreds of others.

<div class="cArrow"> </div><div class="cContentInner">They say that a picture is worth a 1000 words. I say it is worth 1000 emotions. After reading Gini Dietrich's post last week appropriately titled "The 10 Things I Want to Do Before I Die", I was reminded of how I want to get my masters in photojournalism. Photography, both taking photos and looking at them, is one of my favorite escapes. When I look at photos, I'm teleported to another time or space. I've spent countless hours looking at Zach Arias 'and Ansel Adams' art as well as hundreds of others.</div>

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The Ultimate Twitter Profile Cheat Sheet - 0 views

www.shiftdigitalmedia.com/...te-twitter-profile-cheat-sheet

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shared by My Bookmarks on 04 Jun 12 - No Cached

My Bookmarks on 04 Jun 12

Did you know 11 Twitter accounts are created every second? That's over 1 million accounts per month. My last post was about the ultimate LinkedIn cheat sheet. Today, I'm sharing how you can create a fully optimized Twitter profile in a few simple steps. Don't worry, this won't hurt a bit!

<div class="cArrow"> </div><div class="cContentInner">Did you know 11 Twitter accounts are created every second? That's over 1 million accounts per month. My last post was about the ultimate LinkedIn cheat sheet. Today, I'm sharing how you can create a fully optimized Twitter profile in a few simple steps. Don't worry, this won't hurt a bit!</div>

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LinkedIn Password Best Practices - 0 views

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shared by My Bookmarks on 11 Jun 12 - No Cached

My Bookmarks on 11 Jun 12

The hackers are at it again. Over 6 million LinkedIn passwords were compromised this morning and leaked on to the Internet. Additionally, the same hacker is also looking for a new girlfriend or boyfriend and has compromised over 1.5 million passwords from eHarmony. It's tough finding love out there, even for hackers.

<div class="cArrow"> </div><div class="cContentInner">The hackers are at it again. Over 6 million LinkedIn passwords were compromised this morning and leaked on to the Internet. Additionally, the same hacker is also looking for a new girlfriend or boyfriend and has compromised over 1.5 million passwords from eHarmony. It's tough finding love out there, even for hackers.</div>

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5 Excellent Reasons To Get on Board with Franchising in 2012 - 0 views

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shared by My Bookmarks on 11 Jun 12 - No Cached

My Bookmarks on 11 Jun 12

More and more people these days are wanting the freedom and satisfaction that comes with being your own boss and running your own business. But as romantic and inspiring as it may sound, going out on your own can prove to have some serious pitfalls. This is where the idea of the franchise fits in.

<div class="cArrow"> </div><div class="cContentInner">More and more people these days are wanting the freedom and satisfaction that comes with being your own boss and running your own business. But as romantic and inspiring as it may sound, going out on your own can prove to have some serious pitfalls. This is where the idea of the franchise fits in.</div>

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The Ultimate Guide to the New Facebook Page Features - 0 views

www.shiftdigitalmedia.com/...the-new-facebook-page-features

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shared by My Bookmarks on 11 Jun 12 - No Cached

My Bookmarks on 11 Jun 12

They have been busy little bees over there at Facebook lately! Two weeks ago was the Facebook IPO, last week they released the Pages Manager app and the Camera app, and now this week they are releasing some major features for Facebook pages.

<div class="cArrow"> </div><div class="cContentInner">They have been busy little bees over there at Facebook lately! Two weeks ago was the Facebook IPO, last week they released the Pages Manager app and the Camera app, and now this week they are releasing some major features for Facebook pages.</div>

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What Are Facebook Promoted Posts? - 0 views

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shared by My Bookmarks on 11 Jun 12 - No Cached

My Bookmarks on 26 Jun 12

Facebook promoted posts. I don't know whether to be grateful or annoyed. I'm sure rumors will start circulating that Facebook is starting to charge pages to post, so I figured I'd get ahead of the rumors. Is Facebook going to start charging pages to post to their own fans? The short answer to this question is: NO. Facebook pages are free for businesses to use just like they always have, and it's free to post updates to those that like your business page.

<div class="cArrow"> </div><div class="cContentInner">Facebook promoted posts. I don't know whether to be grateful or annoyed. I'm sure rumors will start circulating that Facebook is starting to charge pages to post, so I figured I'd get ahead of the rumors. Is Facebook going to start charging pages to post to their own fans? The short answer to this question is: NO. Facebook pages are free for businesses to use just like they always have, and it's free to post updates to those that like your business page.</div>

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Keyword Density is dead...enter "Thing Density" - 0 views

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Shift Digital Shift digital media social media Social media marketing Business development Marketing strategy Customer retention full service digital media marketing

shared by My Bookmarks on 30 May 12 - No Cached

My Bookmarks on 30 May 12

From Google's perspective it is imperative for Google to provide the most relevant results based upon the user's query. And every update and major algorithm change is done with that concept in mind. That being said the old concepts of keyword density really do not hold to be true any longer.

<div class="cArrow"> </div><div class="cContentInner">From Google's perspective it is imperative for Google to provide the most relevant results based upon the user's query. And every update and major algorithm change is done with that concept in mind. That being said the old concepts of keyword density really do not hold to be true any longer.</div>

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A Guide To Facebook Page Post Analytics - 0 views

www.shiftdigitalmedia.com/...o-facebook-page-post-analytics

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shared by My Bookmarks on 08 Jun 12 - No Cached

My Bookmarks on 08 Jun 12

I am loving the new Post Analytics feature that Facebook rolled out for Facebook Pages this week. I'm sure Facebook added it so that more people will buy Promoted Posts, but it is very helpful for page owners in a lot of ways. And what's great is the Post Analytics display in close to real time, so you immediately have a sense of how many people are seeing your message.

<div class="cArrow"> </div><div class="cContentInner">I am loving the new Post Analytics feature that Facebook rolled out for Facebook Pages this week. I'm sure Facebook added it so that more people will buy Promoted Posts, but it is very helpful for page owners in a lot of ways. And what's great is the Post Analytics display in close to real time, so you immediately have a sense of how many people are seeing your message.</div>

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Facebook Introduces Scheduled Posts - 0 views

www.shiftdigitalmedia.com/...ook-introduces-scheduled-posts

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shared by My Bookmarks on 08 Jun 12 - No Cached

My Bookmarks on 08 Jun 12

I definitely did a happy dance when I learned about the new Scheduled Posts feature that Facebook is rolling out for pages that allows page administrators to post up to 6 months into the future. One of the trickiest things up until now for page administrators to manage was to be present on Facebook at the same time as their audience. Especially since time decay (a component of EdgeRank) helps to determine how many people will see your post.

<div class="cArrow"> </div><div class="cContentInner">I definitely did a happy dance when I learned about the new Scheduled Posts feature that Facebook is rolling out for pages that allows page administrators to post up to 6 months into the future. One of the trickiest things up until now for page administrators to manage was to be present on Facebook at the same time as their audience. Especially since time decay (a component of EdgeRank) helps to determine how many people will see your post.</div>

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Group items tagged

Are You an Accessibility Whore? - 0 views

5 Painless Ways to Get Maximum Blog Comment Love - 0 views

How to Organize Your Facebook Friends and Pages with Custom Lists - 0 views

The Ultimate LinkedIn Profile Cheat Sheet - 0 views

7 Habits of Expert Analytics You're Probably Missing Out On - Part 3 - 0 views

7 Habits of Expert Analytics You're Probably Missing Out On - Part 1 of 3 - 0 views

Blogging Tips from @jennimacdonald - One Year Later! - 0 views

7 Habits of Expert Analytics You're Probably Missing Out On - Part 2 - 0 views

The Cost Of Being Right vs. When It's Ok To Shut Up - 0 views

What's Your Story? (And How Well Are You Telling It?) - 0 views

The Ultimate Twitter Profile Cheat Sheet - 0 views

LinkedIn Password Best Practices - 0 views

5 Excellent Reasons To Get on Board with Franchising in 2012 - 0 views

The Ultimate Guide to the New Facebook Page Features - 0 views

What Are Facebook Promoted Posts? - 0 views

Keyword Density is dead...enter "Thing Density" - 0 views

A Guide To Facebook Page Post Analytics - 0 views

Facebook Introduces Scheduled Posts - 0 views

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