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People Of The Second Chance - 0 views

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    Far to often we "digital natives" love getting on our soapboxes to point out people, companies and organizations who've done something despicable in the digital space, or to look down upon others because they've broken one of the 10000000000 unspoken elitists rules of social media. Seldom do we celebrate or talk about the people, companies and organizations who are doing things correctly in the digital space.
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8 Twitter Marketing Mistakes - 0 views

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    Are you frustrated that you aren't getting results from your Twitter campaign? Not sure what you're doing wrong? Here are 8 Twitter marketing mistakes that might be hurting you.
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How Business Owners Can (REALLY) Calm Social Media Anxiety - 0 views

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    Today while I was reading American Express OPEN Forum I came across another article with some bad advice to small business owners. Barry Moltz's "How to Calm Your Social Media Anxiety" article misguides business owners into the type of thinking that actually makes them ineffective with social media. Here are his points, and my thoughts on the advice he should be giving to small business owners that are feeling overwhelmed.
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Social Metrics & Dashboard - 0 views

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    Here are some simple and effective ways to use social metrics and a social media dashboard. These proven methods enable business owners to measure the success of their social media strategy.
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Mashable Punks Readers with Social Media Article - 0 views

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    As is the norm on Mashable, I expected to read about how social media is changing the way we think about marketing, and opening up opportunities for new ways to connect with consumers.
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How To Gather Content for Social Media From Employees - 0 views

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    There are two groups of people that will always have the best perspective on your business: your customers and your ground level employees. Any business owner that ignores that fact and doesn't learn from these two groups is shooting themselves in the foot. When it comes to social media, the best content comes from where the rubber meets the road, not from marketers who haven't a clue about the day to day operations of the business.
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Influencer ID & Outreach - 0 views

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    You are ready to take your digital marketing to the next level. You have a solid brand presence, but you feel like you could be getting more traction. Luckily, the solution might be as simple as building relationships with influencers to spread the word about your brand.
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What Marketers Can Learn from Google (and others) - 0 views

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    I got the Jelly Bean update for my Galaxy Nexus phone. And needless to say I was in awe of some of the minor features of the new UI, but most importantly the new Google Now feature.
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How to Enable Google Authorship Information with Better Author Bio Plugin - 0 views

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    Better Author Bio is a wonderful plugin used by many WordPress sites to enable additional author information as well as links to the author's social media profiles.
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Blast From The Marketing Past - 0 views

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    Marketing is a hit or miss proposition in the world of the QSR industry and sometimes you're better off saving the money you'd spend on advertising campaigns and use it other worthwhile projects such as installing brand new storefront signs. At least you know you'd be getting your money's worth with the new signs compared to a marketing blitz for your QSR franchise if the campaign were to be deemed a dud.
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How to Master Your Online Persona and Fan Base via Social Media - 0 views

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    Creating your online persona to promote yourself, or your business, is essential because it gives you full control of how your online audience perceives you. The beauty of having this control is that you can entice an audience to see you in the best light to promote yourself from whichever angle you choose.
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SEO Audit - Shift Digital - 0 views

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    An SEO Audit is a comprehensive look & analysis of your website that identifies problem areas or issues in your website that have a negative effect on your search engine rankings.
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15 Different Ways to Increase Facebook Engagement on Your Company Page in 2013 - 0 views

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    SHIFT Digital shares 15 ways how you can boost Facebook engagement so your business can exploit each feature on your Company Page.
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4 Key Elements to Every Successful Website - 0 views

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    Professionals like SHIFT Digital can help you with creative design, innovative technology, branded content and an online marketing action plan - the 4 key elements to a successful website.
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5 Reasons Heat Mapping Helps Online Retailers - 0 views

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    Have you tried heat mapping? Do you know how heat mapping can help online retailers? Schedule a call with SHIFT Digital to discuss heat mapping your website.
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Web Analytics Consulting - 0 views

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    At SHIFT Digital, we take website analytics seriously. It's the cornerstone of understanding how your website functions and what type of results you're getting online.
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Conversion Optimization - Shift Digital - 0 views

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    You're heard all the SEO experts talk about the importance of conversion optimization, but what does that really mean and why does it matter? Simply put, conversion optimization is the method of creating an experience - like a contact form, download or some other action - for a website visitor with the goal of increasing the percentage of visitors that convert into customers. It doesn't just stop there. Once an experience is created, it is consistently and constantly tested, analyzed and modified to ensure maximum conversion.
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Social Crises Plan - 0 views

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    Social media has connected customers to brands like never before. We can now interact with the brands we love - and the ones we don't like at all.
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Introducing the Tweet Visualyzer By @JugnooMe - 0 views

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    In Toronto, Canada, for the very first Social Mix Conference is hosted by Jugnoo. The conference has ended and boy was it a hit. When it comes to industry events, most of us know what tends to happen. We listen to long speeches that bore us to tears, and rarely learn anything new. I'm not tooting my own horn here, but it takes a lot to pique my interest when it comes to social media and digital marketing. Social Mix accomplished that. Especially because the conference host Jugnoo introduced their brand new Tweet Visualyzer tool that is sure to impress, I'll get to that soon!
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Social Campaigns & Promotions - 0 views

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    Creating social media campaigns and promotions builds and engages your audience. It's a wonderful way to boost your presence within your social networks.
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