Group items tagged Social Media - Small Business

How to Organize Your Facebook Friends and Pages with Custom Lists - 0 views

www.shiftdigitalmedia.com/...ds-and-pages-with-custom-lists

Shift Digital Shift digital media social media Social media marketing Business development Marketing strategy Customer retention full service digital media marketing

shared by My Bookmarks on 26 Jun 12 - No Cached

My Bookmarks on 26 Jun 12

Last week, Beatriz gave us some great reasons why we should take control of our Facebook privacy using lists. This week, I'll give you some simple instructions on how to create custom lists in Facebook, and how to do it without spending hours on Facebook. The easiest way to create lists is to roll your mouse to the right of the Friends section in the left sidebar of your Facebook page. Or, you can go to https://www.facebook.com/bookmarks/lists.

<div class="cArrow"> </div><div class="cContentInner">Last week, Beatriz gave us some great reasons why we should take control of our Facebook privacy using lists. This week, I'll give you some simple instructions on how to create custom lists in Facebook, and how to do it without spending hours on Facebook. The easiest way to create lists is to roll your mouse to the right of the Friends section in the left sidebar of your Facebook page. Or, you can go to <a href="https://www.facebook.com/bookmarks/lists" rel="nofollow" target="_blank">https://www.facebook.com/bookmarks/lists</a>.</div>

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Ecommerce - 0 views

www.shiftdigitalmedia.com/...ecommerce

Shift Digital Shift digital media social media Social media marketing Business development Marketing strategy Customer retention full service digital media marketing

shared by My Bookmarks on 30 Aug 12 - No Cached

My Bookmarks on 30 Aug 12

More and more businesses are buying and selling products and services via the Internet. This practice is commonly referred to as e-Commerce. e-Commerce involves many different technologies including online transactions, funds transfer, and electronic data exchange. As e-Commerce because a mainstream part of life, businesses must get on board and make sure their customers have smooth transactions when purchasing products online.

<div class="cArrow"> </div><div class="cContentInner">More and more businesses are buying and selling products and services via the Internet. This practice is commonly referred to as e-Commerce. e-Commerce involves many different technologies including online transactions, funds transfer, and electronic data exchange. As e-Commerce because a mainstream part of life, businesses must get on board and make sure their customers have smooth transactions when purchasing products online.</div>

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Shift Digital - Content Marketing Plan & Execution - 0 views

www.shiftdigitalmedia.com/...t-marketing-plan-and-execution

Shift Digital Shift digital media social media Social media marketing Business development Marketing strategy Customer retention full service digital media marketing

shared by My Bookmarks on 06 Sep 12 - No Cached

My Bookmarks on 06 Sep 12

Content marketing basically means creating and publishing interesting content that attracts your target audience and positions your business to be discovered by potential customers. This content can be audio, video, photos, articles, newsletters, webinars, etc. Content marketing can achieve many goals, including increased brand awareness, establishing an authoritative presence in an industry, increasing sales, and improving customer loyalty.

<div class="cArrow"> </div><div class="cContentInner">Content marketing basically means creating and publishing interesting content that attracts your target audience and positions your business to be discovered by potential customers. This content can be audio, video, photos, articles, newsletters, webinars, etc. Content marketing can achieve many goals, including increased brand awareness, establishing an authoritative presence in an industry, increasing sales, and improving customer loyalty.</div>

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Conversion Optimization - Shift Digital - 0 views

www.shiftdigitalmedia.com/...conversion-optimization

Shift Digital Shift digital media social media Social media marketing Business development Marketing strategy Customer retention full service digital media marketing

shared by My Bookmarks on 06 Sep 12 - No Cached

My Bookmarks on 06 Sep 12

You're heard all the SEO experts talk about the importance of conversion optimization, but what does that really mean and why does it matter? Simply put, conversion optimization is the method of creating an experience - like a contact form, download or some other action - for a website visitor with the goal of increasing the percentage of visitors that convert into customers. It doesn't just stop there. Once an experience is created, it is consistently and constantly tested, analyzed and modified to ensure maximum conversion.

<div class="cArrow"> </div><div class="cContentInner">You're heard all the SEO experts talk about the importance of conversion optimization, but what does that really mean and why does it matter? Simply put, conversion optimization is the method of creating an experience - like a contact form, download or some other action - for a website visitor with the goal of increasing the percentage of visitors that convert into customers. It doesn't just stop there. Once an experience is created, it is consistently and constantly tested, analyzed and modified to ensure maximum conversion.</div>

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Everything You Need to Know About Mobile Websites - 0 views

www.shiftdigitalmedia.com/-to-know-about-mobile-websites

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shared by My Bookmarks on 04 Sep 12 - No Cached

My Bookmarks on 04 Sep 12

Do you know what your mobile website looks like from a smartphone? If not, take a close look right now. A poorly designed mobile website is more detrimental than not having a website at all. Going mobile should be one of your top priorities as there has been a huge surge in web traffic (103% to be exact) to leading ecommerce websites over the past year. If you sell your products and services through an e-commerce section on your website, this post is a must-read for you!

<div class="cArrow"> </div><div class="cContentInner">Do you know what your mobile website looks like from a smartphone? If not, take a close look right now. A poorly designed mobile website is more detrimental than not having a website at all. Going mobile should be one of your top priorities as there has been a huge surge in web traffic (103% to be exact) to leading ecommerce websites over the past year. If you sell your products and services through an e-commerce section on your website, this post is a must-read for you!</div>

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Email Marketing Strategy - Shift Digital - 0 views

www.shiftdigitalmedia.com/...email-marketing-strategy

Shift Digital Shift digital media social media Social media marketing Business development Marketing strategy Customer retention full service digital media marketing

shared by My Bookmarks on 11 Sep 12 - No Cached

My Bookmarks on 11 Sep 12

Some people think that creating an email marketing strategy is a thing of the past. Nothing could be further from the truth! Email marketing strategies are alive and well, and yes, they're still one of the most effective forms of permission based marketing around.

<div class="cArrow"> </div><div class="cContentInner">Some people think that creating an email marketing strategy is a thing of the past. Nothing could be further from the truth! Email marketing strategies are alive and well, and yes, they're still one of the most effective forms of permission based marketing around.</div>

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7 Habits of Expert Analytics You're Probably Missing Out On - Part 3 - 0 views

www.shiftdigitalmedia.com/bly-missing-out-on-part-3-of-3

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shared by My Bookmarks on 11 Sep 12 - No Cached

My Bookmarks on 11 Sep 12

Here is the third part of my three-part series on 7 habits of expert analytics you're probably missing out on. Again, like the rest of the habits, the need to truly understand your customer is paramount and the best way to do so is by understanding your visitor base both quantitatively and qualitatively. A lot of people look at only one variable when it comes to their analytical data (the what) but have no context as to what it means (the why).

<div class="cArrow"> </div><div class="cContentInner">Here is the third part of my three-part series on 7 habits of expert analytics you're probably missing out on. Again, like the rest of the habits, the need to truly understand your customer is paramount and the best way to do so is by understanding your visitor base both quantitatively and qualitatively. A lot of people look at only one variable when it comes to their analytical data (the what) but have no context as to what it means (the why).</div>

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Influencer ID & Outreach - 0 views

www.shiftdigitalmedia.com/...influencer-id-outreach

Shift Digital Shift digital media social media Social media marketing Business development Marketing strategy Customer retention full service digital media marketing

shared by My Bookmarks on 14 Sep 12 - No Cached

My Bookmarks on 14 Sep 12

You are ready to take your digital marketing to the next level. You have a solid brand presence, but you feel like you could be getting more traction. Luckily, the solution might be as simple as building relationships with influencers to spread the word about your brand.

<div class="cArrow"> </div><div class="cContentInner">You are ready to take your digital marketing to the next level. You have a solid brand presence, but you feel like you could be getting more traction. Luckily, the solution might be as simple as building relationships with influencers to spread the word about your brand.</div>

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7 Habits of Expert Analytics You're Probably Missing Out On - Part 1 of 3 - 0 views

www.shiftdigitalmedia.com/...obably-missing-out-on-part-1-3

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shared by My Bookmarks on 23 Jul 12 - No Cached

My Bookmarks on 23 Jul 12

You've conquered the bounce rate. You're the master of referring links. And you definitely know how to produce a polished analytics report. Hold on to your cotton socks, I'm here to share how you can become an even greater analytics pro. This is the first of a three-part series on 7 habits of expert analytics you're probably missing out on.

<div class="cArrow"> </div><div class="cContentInner">You've conquered the bounce rate. You're the master of referring links. And you definitely know how to produce a polished analytics report. Hold on to your cotton socks, I'm here to share how you can become an even greater analytics pro. This is the first of a three-part series on 7 habits of expert analytics you're probably missing out on.</div>

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Blogging Tips from @jennimacdonald - One Year Later! - 0 views

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shared by My Bookmarks on 23 Jul 12 - No Cached

My Bookmarks on 23 Jul 12

This is a blog post by one of our favorite people in the world, Jennifer MacDonald aka @jennimacdonald. Jennifer did a blog post (video blog post) for us exactly one year ago today about blogging tips. Because she's super organized, Jennifer remembered this important date and did an anniversary post about even more blogging tips!

<div class="cArrow"> </div><div class="cContentInner">This is a blog post by one of our favorite people in the world, Jennifer MacDonald aka @jennimacdonald. Jennifer did a blog post (video blog post) for us exactly one year ago today about blogging tips. Because she's super organized, Jennifer remembered this important date and did an anniversary post about even more blogging tips!</div>

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3 Steps to Website User Success - 0 views

www.shiftdigitalmedia.com/...-steps-to-website-user-success

Shift Digital Shift digital media social media Social media marketing Business development Marketing strategy Customer retention full service digital media marketing

shared by My Bookmarks on 26 Jul 12 - No Cached

My Bookmarks on 26 Jul 12

At this point in the in the digital world, we all know that we need a website. Most of us are quickly getting on board that we also need to have a mobile version of our website. "Shift Happened" and people find us suspect if they can't find us online. But did you know how detrimental a poorly made website can be?

<div class="cArrow"> </div><div class="cContentInner">At this point in the in the digital world, we all know that we need a website. Most of us are quickly getting on board that we also need to have a mobile version of our website. "Shift Happened" and people find us suspect if they can't find us online. But did you know how detrimental a poorly made website can be?</div>

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7 Habits of Expert Analytics You're Probably Missing Out On - Part 2 - 0 views

www.shiftdigitalmedia.com/...bly-missing-out-on-part-2-of-3

Shift Digital Shift digital media social media Social media marketing Business development Marketing strategy Customer retention full service digital media marketing

shared by My Bookmarks on 31 Jul 12 - No Cached

My Bookmarks on 31 Jul 12

Here is the second part of my three-part series on 7 habits of expert analytics you're probably missing out on. Here is a link to the first post just in case you missed it!

<div class="cArrow"> </div><div class="cContentInner">Here is the second part of my three-part series on 7 habits of expert analytics you're probably missing out on. Here is a link to the first post just in case you missed it!</div>

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The Cost Of Being Right vs. When It's Ok To Shut Up - 0 views

www.shiftdigitalmedia.com/...g-right-when-its-ok-to-shut-up

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shared by My Bookmarks on 31 Jul 12 - No Cached

My Bookmarks on 31 Jul 12

Last weekend, I did something that I don't usually do. I took my kids to see a movie, Ice Age: Continental Drift. I don't usually attend the movies because I can't stand sitting through all the inappropriate previews that my kids shouldn't see, but that is another blog post altogether. The day before we went to see the movie, I called our local Regal theater to ask some questions about ages and pricing. I wanted to pre-purchase our tickets so that we could skip the long and boring line.

<div class="cArrow"> </div><div class="cContentInner">Last weekend, I did something that I don't usually do. I took my kids to see a movie, Ice Age: Continental Drift. I don't usually attend the movies because I can't stand sitting through all the inappropriate previews that my kids shouldn't see, but that is another blog post altogether. The day before we went to see the movie, I called our local Regal theater to ask some questions about ages and pricing. I wanted to pre-purchase our tickets so that we could skip the long and boring line.</div>

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What's Your Story? (And How Well Are You Telling It?) - 0 views

www.shiftdigitalmedia.com/nd-how-well-are-you-telling-it

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shared by My Bookmarks on 06 Aug 12 - No Cached

My Bookmarks on 06 Aug 12

They say that a picture is worth a 1000 words. I say it is worth 1000 emotions. After reading Gini Dietrich's post last week appropriately titled "The 10 Things I Want to Do Before I Die", I was reminded of how I want to get my masters in photojournalism. Photography, both taking photos and looking at them, is one of my favorite escapes. When I look at photos, I'm teleported to another time or space. I've spent countless hours looking at Zach Arias 'and Ansel Adams' art as well as hundreds of others.

<div class="cArrow"> </div><div class="cContentInner">They say that a picture is worth a 1000 words. I say it is worth 1000 emotions. After reading Gini Dietrich's post last week appropriately titled "The 10 Things I Want to Do Before I Die", I was reminded of how I want to get my masters in photojournalism. Photography, both taking photos and looking at them, is one of my favorite escapes. When I look at photos, I'm teleported to another time or space. I've spent countless hours looking at Zach Arias 'and Ansel Adams' art as well as hundreds of others.</div>

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The Ultimate Twitter Profile Cheat Sheet - 0 views

www.shiftdigitalmedia.com/...te-twitter-profile-cheat-sheet

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shared by My Bookmarks on 04 Jun 12 - No Cached

My Bookmarks on 04 Jun 12

Did you know 11 Twitter accounts are created every second? That's over 1 million accounts per month. My last post was about the ultimate LinkedIn cheat sheet. Today, I'm sharing how you can create a fully optimized Twitter profile in a few simple steps. Don't worry, this won't hurt a bit!

<div class="cArrow"> </div><div class="cContentInner">Did you know 11 Twitter accounts are created every second? That's over 1 million accounts per month. My last post was about the ultimate LinkedIn cheat sheet. Today, I'm sharing how you can create a fully optimized Twitter profile in a few simple steps. Don't worry, this won't hurt a bit!</div>

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LinkedIn Password Best Practices - 0 views

www.shiftdigitalmedia.com/...nkedin-password-best-practices

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shared by My Bookmarks on 11 Jun 12 - No Cached

My Bookmarks on 11 Jun 12

The hackers are at it again. Over 6 million LinkedIn passwords were compromised this morning and leaked on to the Internet. Additionally, the same hacker is also looking for a new girlfriend or boyfriend and has compromised over 1.5 million passwords from eHarmony. It's tough finding love out there, even for hackers.

<div class="cArrow"> </div><div class="cContentInner">The hackers are at it again. Over 6 million LinkedIn passwords were compromised this morning and leaked on to the Internet. Additionally, the same hacker is also looking for a new girlfriend or boyfriend and has compromised over 1.5 million passwords from eHarmony. It's tough finding love out there, even for hackers.</div>

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5 Excellent Reasons To Get on Board with Franchising in 2012 - 0 views

www.shiftdigitalmedia.com/...board-with-franchising-in-2012

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shared by My Bookmarks on 11 Jun 12 - No Cached

My Bookmarks on 11 Jun 12

More and more people these days are wanting the freedom and satisfaction that comes with being your own boss and running your own business. But as romantic and inspiring as it may sound, going out on your own can prove to have some serious pitfalls. This is where the idea of the franchise fits in.

<div class="cArrow"> </div><div class="cContentInner">More and more people these days are wanting the freedom and satisfaction that comes with being your own boss and running your own business. But as romantic and inspiring as it may sound, going out on your own can prove to have some serious pitfalls. This is where the idea of the franchise fits in.</div>

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The Ultimate Guide to the New Facebook Page Features - 0 views

www.shiftdigitalmedia.com/...the-new-facebook-page-features

Shift Digital Shift digital media social media Social media marketing Business development Marketing strategy Customer retention full service digital media marketing

shared by My Bookmarks on 11 Jun 12 - No Cached

My Bookmarks on 11 Jun 12

They have been busy little bees over there at Facebook lately! Two weeks ago was the Facebook IPO, last week they released the Pages Manager app and the Camera app, and now this week they are releasing some major features for Facebook pages.

<div class="cArrow"> </div><div class="cContentInner">They have been busy little bees over there at Facebook lately! Two weeks ago was the Facebook IPO, last week they released the Pages Manager app and the Camera app, and now this week they are releasing some major features for Facebook pages.</div>

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What Are Facebook Promoted Posts? - 0 views

www.shiftdigitalmedia.com/...facebook-promoted-posts

Shift Digital Shift digital media social media Social media marketing Business development Marketing strategy Customer retention full service digital media marketing

shared by My Bookmarks on 11 Jun 12 - No Cached

My Bookmarks on 26 Jun 12

Facebook promoted posts. I don't know whether to be grateful or annoyed. I'm sure rumors will start circulating that Facebook is starting to charge pages to post, so I figured I'd get ahead of the rumors. Is Facebook going to start charging pages to post to their own fans? The short answer to this question is: NO. Facebook pages are free for businesses to use just like they always have, and it's free to post updates to those that like your business page.

<div class="cArrow"> </div><div class="cContentInner">Facebook promoted posts. I don't know whether to be grateful or annoyed. I'm sure rumors will start circulating that Facebook is starting to charge pages to post, so I figured I'd get ahead of the rumors. Is Facebook going to start charging pages to post to their own fans? The short answer to this question is: NO. Facebook pages are free for businesses to use just like they always have, and it's free to post updates to those that like your business page.</div>

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Keyword Density is dead...enter "Thing Density" - 0 views

www.shiftdigitalmedia.com/...ty-is-dead-enter-thing-density

Shift Digital Shift digital media social media Social media marketing Business development Marketing strategy Customer retention full service digital media marketing

shared by My Bookmarks on 30 May 12 - No Cached

My Bookmarks on 30 May 12

From Google's perspective it is imperative for Google to provide the most relevant results based upon the user's query. And every update and major algorithm change is done with that concept in mind. That being said the old concepts of keyword density really do not hold to be true any longer.

<div class="cArrow"> </div><div class="cContentInner">From Google's perspective it is imperative for Google to provide the most relevant results based upon the user's query. And every update and major algorithm change is done with that concept in mind. That being said the old concepts of keyword density really do not hold to be true any longer.</div>

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Group items tagged

How to Organize Your Facebook Friends and Pages with Custom Lists - 0 views

Ecommerce - 0 views

Shift Digital - Content Marketing Plan & Execution - 0 views

Conversion Optimization - Shift Digital - 0 views

Everything You Need to Know About Mobile Websites - 0 views

Email Marketing Strategy - Shift Digital - 0 views

7 Habits of Expert Analytics You're Probably Missing Out On - Part 3 - 0 views

Influencer ID & Outreach - 0 views

7 Habits of Expert Analytics You're Probably Missing Out On - Part 1 of 3 - 0 views

Blogging Tips from @jennimacdonald - One Year Later! - 0 views

3 Steps to Website User Success - 0 views

7 Habits of Expert Analytics You're Probably Missing Out On - Part 2 - 0 views

The Cost Of Being Right vs. When It's Ok To Shut Up - 0 views

What's Your Story? (And How Well Are You Telling It?) - 0 views

The Ultimate Twitter Profile Cheat Sheet - 0 views

LinkedIn Password Best Practices - 0 views

5 Excellent Reasons To Get on Board with Franchising in 2012 - 0 views

The Ultimate Guide to the New Facebook Page Features - 0 views

What Are Facebook Promoted Posts? - 0 views

Keyword Density is dead...enter "Thing Density" - 0 views

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