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When Social Cam first came out, I thought it was spam because of all of the weird videos that were being posted - and from people I did not expect to be watching them. Now that I know it's not spam (though I could still argue that it's a form of spam), I am embarrassed for my friends that were naive with their Facebook privacy settings and allowed Social Cam to have full reign of their Facebook account.

Creating social media campaigns and promotions builds and engages your audience. It's a wonderful way to boost your presence within your social networks.

With the advent and need for business Social Media metrics many of us in the digital marketing world are on an ongoing mission to answer Gary Vaynerchuk question "What's the ROI of your Mother?" Well in this post I will tell you one quick and easy way to generate metrics for your social media campaigns using a wonderful free tool along with my favorite…Google Analytics.

At SHIFT Digital, we make it easy to access, modify and interpret your data with our database solutions. Our developers work with you to create a solution that can streamline your data and grow with your business.

Have you ever wanted to share a blog post on Twitter but couldn't find share buttons? Or maybe you wanted to subscribe by email but couldn't find the proper sign up form? These days, more and more people are penning blogs for business development and marketing purposes, and I think that is great, but a few critical mistakes can send readers screaming for the hills never to come back.

Klout provides users with social media analytics to measure a user's influence across social networking sites such as Facebook, Twitter, LinkedIn, Instagram and more. They also analyze and measure content creation, user engagement and how large your network is.

It's not enough in today's culturally and socially aware market to provide customers in the QSR industry with a superior product; they want more. Consumers in today's day and age want deals, coupons, and they want the best possible product for the least amount of money they can possibly spend. They also want their opinions to be heard and treated with respect.

Creating your online persona to promote yourself, or your business, is essential because it gives you full control of how your online audience perceives you. The beauty of having this control is that you can entice an audience to see you in the best light to promote yourself from whichever angle you choose.

What makes me passionate about my job is my belief that social media can help bring back the small town feel we lost along the way. I grew up near a small town in Florida named Clermont. Our claim to fame was our hills of citrus groves, and our community was largely made up of small and family run businesses. But, over the years the citrus groves were hit hard by freezes, and as Orlando started to creep closer they were replaced by subdivisions, and large corporations started pushing out the little guys.

LinkedIn is the professional social network for business development and marketing purposes. If you haven't created your profile yet, make sure you read my previous post, The Ultimate LinkedIn Profile Cheat Sheet as soon as possible, and get started growing your network. With over 161 million members to date, you can't go wrong.

In this day and age, businesses must be onboard with digital marketing to stay competitive and give customers what they want. Having a website or an advertisement in the yellow pages doesn't cut it anymore. Your competition is active online, it's time for you to be as well. At SHIFT Digital, we develop custom strategies based on the very latest in digital trends and technology. These custom strategies focus on increasing the reach and visibility of your business online while also establishing long lasting relationships with your customers through the use of social media.

More and more businesses are focusing on web design when it comes to marketing and business development.

By now, most of you have probably already heard about Danny Brown's unfortunate weekend. Although no lasting damage was done because of the time and effort Danny puts into building relationships, it is alarming that someone could hack into his Facebook account, pretend to be him and try to cause mayhem. What's even more alarming is this is one of our own. Danny is an intelligent man who knows his way around social media (understatement). He's not someone absent-mindedly falling for those phishing scams that are all over Facebook. If it could happen to him, it could happen to anyone.

There's a lot of buzz going on the social media sphere this week. Mark Zuckerberg got married, Facebook went public and Twitter rolled out bunch of updates. What does this all mean to you? Well if your name is Samantha Collier, you write a recap blog post of course!

Thinking of using social media to market your firm and practices? Samantha Collier shares some pros and cons of using social media for law firms.

Samantha Collier looks at social media from a different perspective on why attorneys should use social media.

Most potential clients wouldn't hire you if your law firm didn't have a website. Is the same true for not having a social media presence? Samantha Collier looks at how social media is affecting law firms.

Social media has connected customers to brands like never before. We can now interact with the brands we love - and the ones we don't like at all.

If you're like the million other folks online doing a 'Google' search for information, finding the information you need to read is pretty simple. But connecting with potential clients and the people behind the information may not be so charismatic.