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In the past few years, digital technologies have revolutionized everything from the way we work to the way we educate, inform and entertain ourselves. In fact, millions of engaged citizens are using the Web to connect and collaborate around shared concerns and opportunities in their communities and in international forums and institutions. Now, as Canada readies itself to host the World Congress on Information Technology (WCIT2012) in Montreal this October, we have a unique opportunity to mobilize large numbers of connected citizens to participate in a global, online conversation designed to elicit new ideas and innovations that could help address some of the world's most urgent challenges.

"Businesses invest billions of dollars annually in market research studies developing and testing new ideas by asking consumers questions they simply can't answer. Asking consumers what they want, or why they do what they do, is like asking the political affiliation of a tuna fish sandwich. That's because neuroscience is now telling us that consumers, i.e., humans, make the vast majority of their decisions unconsciously. Steve Jobs didn't believe in market research. When a reporter once asked him how much research he conducted to develop the iPad, he quipped, "None. It isn't the consumers' job to know what they want." And according to some measures, the iPad became the most successful consumer product launch ever and Apple went on to become the most valuable company of all-time."