USCCB - Office of Communications - Social Media Guidelines - 0 views
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Online social media communities are vast and are growing at a rapid pace. For example, there are more than 400 million active users on Facebook, which is greater than the population of the United States.
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The key question that faces each church organization that decides to engage social media is, How will we engage?
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Because of the high volume of content and sites, and the dynamics of search engines and computer networking, social media require constant input and monitoring to make the Church’s presence effective.
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the axiom “build it and they will come
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is not applicable. It is important to set internal expectations regarding how often posts will be made, so that your followers can become accustomed to your schedule.
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Web 2.0: The term “Web 2.0” is commonly associated with Web applications that facilitate interactive information sharing. A Web 2.0 site allows its users to interact with other users, to change website content, to provide reaction to content, to share the site’s content with others, or to filter content being provided by the site creator.
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Be sure to have permission from a minor’s parent or guardian before contacting the minor via social media or before posting pictures, video, and other information that may identify that minor.
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Parents must have access to everything provided to their children. For example, parents should be made aware of how social media are being used, be told how to access the sites, and be given the opportunity to be copied on all material sent to their children via social networking (including text messages).
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Personal sites of church personnel should also reflect Catholic values
