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People with a strong moral identity are measurably inspired to do good after being exposed to media stories about uncommon acts of human goodness, according to research at the University of British Columbia's Sauder School of Business.

Active efforts are required to preserve biodiversity in the seas - that far most people are in agreement. But in our enthusiasm to save uncommon species, we sometimes miss the common species that form the basis of marine ecosystems. 'Change strategy' is the challenge to the authorities from researchers at the University of Gothenburg, Sweden.