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PR 2.0: The State of PR, Marketing, and Communications: You are the Future - 0 views

  • Abbreviating "PR" truncates the value of our role in one of the greatest transformations the communications industry has ever witnessed.
    • Frank Hamm
       
      I fully agree. Almost all PR people forgot that "P" stands for "Public" and "R" stands for "Relations"
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    Brian Solis: "Abbreviating "PR" truncates the value of our role in one of the greatest transformations the communications industry has ever witnessed." I fully agree. Almost all PR people forgot that "P" stands for "Public" and "R" stands for "Relations". Dear Public Relations people and communicators: Stand up and fight for "Relations"! Work on relations, be related to the people who are interested in your business - or even those who even are not. Don't speak or talk to: communicate. Start with looking in the mirror :-) But why should Public Relations business innovate more intense and often than other businesses? When it works it works ...
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Calculate the ROI of Social Media - Brian Solis - 0 views

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    Interesting read but found it hard going...
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5 Ways Strategic Social Media Can Help Small Businesses - Brian Solis - 0 views

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    Short, useful article on why small business is better suited to social media than big business, and how to make sure small business uses it effectively. Some links to useful previous articles.
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The Rules of Social Media Engagement Brian Solis - 0 views

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    Great post on social media policies 
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