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UTM Codes will be a new word for you if you're new to digital marketing! Successful marketers use different tools for tracking and measuring the effectiveness of their digital marketing campaigns. UTM stands for Urchin Tracking Module (UTM), valuable snippets of codes attached to the end of any website URL. UTM Codes even pinpoint specific sources to indicate the traffic of a website. At a minimum, it includes a traffic source, a medium, and a campaign name.