Black Hawk Adventures : LL Bean celebrates centennial aniversary
http://blackhawk-mines.com/2012/03/27/black-hawk-adventures-ll-bean-celebrates-centennial-aniversary/
In an attempt to entice families to spend more time
outdoors and share their experiences, LL Bean launched their “Million Moment
Mission” as their 100th anniversary celebration highlight.
For every moment shared to
others, Bean pledges to donate a dollar to the National Park Foundation until
it reaches a million dollars. According to Bean, the concept is to get people
to utilize online social media to
share their experiences outdoors (via photos, video, writing blogs and
commenting). The money from that will be raised will be dedicated to connecting
the youth to their national parks.
This was prompted
by a new survey from L.L. Bean and the NPF shows that 60% of children are
spending less than one hour outside per day, with 59% of parents admitting to
spending even less time outside due to various constraints.
The results are
enough to concern them, noting that families tend to spend more time indoors
and eventually miss out on the emotional and physical benefits of spending time
outside.
