Elevator Pitch 101 - 0 views
The Problem With Your Elevator Pitch--And How To Fix It | Fast Company | Business + Inn... - 0 views
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“I’m Robin,” she said. “I’m Deborah,” I replied. “So, Robin…what do you do?” Suddenly, she broke eye contact and stared up at the wall, as if something were written there. Without expression, Robin recited, “I help busy professionals live pain-free lives so that they can get back to work.” My first thought was, “What does that mean?” Was she a chiropractor? A career coach? A drug dealer?