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Games for a Digital Age: K-12 Market Map and Investment Analysis - 0 views

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    Abstract: :Games for a Digital Age: K-12 Market Map and Investment Analysis includes a sector analysis and market map of game‐based learning initiatives with an analysis of relevant trends in education and digital technology that are likely to impact development of a robust game-based learning market segment. By formulating a new framework for understanding the changing dynamics of purchase decisions at the school, extended learning, and consumer levels including a "follow the money" analysis, this report will guide efficient use of existing capital and examine where new investment would be most productive. Conducted and written by Dr. John Richards, Leslie Stebbins and Dr. Kurt Moellering, the report synthesizes findings from extensive market research and a series of fifty interviews with leaders in the developer and publishing industries, and from the government, foundation and research sectors."
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PromaxBDA Announces 2012 Game Marketing Summit Keynotes and Speaker Roster - 0 views

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    "April 17 in San Francisco, CA at the Yerba Buena Center for the Arts. AOL's Digital Prophet David Shing will be the Marketing Keynote speaker and Electronic Arts Digital EVP Kristian Segerstrale will be the Innovation Keynote speaker. Additionally, Activision Publishing, Inc. Vice President John Coyne and LifeCourse Associates Founding Partner and President Neil Howe will be among a number of highlight speakers at the Game Marketing Summit, a full day event that brings together the leading companies and industry brand and marketing executives for discussion, deliberation and debate around the issues and opportunities in the video game entertainment industry."
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Defining Gamification - A Service Marketing Perspective - 0 views

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    "During recent years "gamification" has gained significant attention among practitioners and game scholars. However, the current understanding of gamification has been solely based on the act of adding systemic game elements into services. In this paper, we propose a new definition for gamification, which emphases the experiential nature of games and gamification, instead of the systemic understanding. Furthermore, we tie this definition to theory from service marketing because majority of gamification implementations aim towards goals of marketing, which brings to the discussion the notion of how customer / user is always ultimately the creator of value. Since now, the main venue for academic discussion on gamification has mainly been the HCI community. We find it relevant both for industry practitioners as well as for academics to study how gamification can fit in the body of knowledge of existing service literature because the goals and the means of gamification and marketing have a significant overlap."
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Marketing in Game Design - 1 views

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    Abstract: " wanted to inspect how developing a game from a purely commercial pe rspective a ffect s on the game design. The purpose of this thesis is to define the valid aspects of product marketing for games , how they are perceived in game industry and how those aspects affect to the game design. The question I am asking is how to make marketing a flue nt part of indie game development process. Through m y thesis project, Puzzleplatf orm, I s tudy how the marketing aspects affect the game concept itself and how the se aspects can be implemented in the game concept."
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Mobile phone apps/games and its effect on the market - 0 views

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    Abstract: "The advantage of using app verses tradition browsing on mobile devices in the market can improve communication with customer. Allowing more creative way to promote brand and advertise to the growing crowd of mobile ecommerce. Mobile apps will be a great tool to simplify the customer‟s path to products that they value in the future as mobile market grows larger and more complex. Organizations that fail to see and act on the potential of the growing mobile market will get left behind. Additionally those that can simplify mobile commerce, making commerce more interactive with less hassle, give customer the experience they want, more secure, and put all that in the palm of a customer‟s hand will be able to ride the trend to success."
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Marketing A nalytics for F ree - to - P lay G ames - 0 views

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    Abstract: "This thesis deals with free to play marketing analytics in the light of mobile iOS games. Other platforms will be also discussed as well as mobile marketing aspects such as user acquisition, big data and metrics."
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How Much are You Paying for a Video Game? Discrete Choice Model with Used Market Activi... - 0 views

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    Abstract Berry (1994) and some later papers provide a way to estimate di erentiated product models. When the product of interest is a durable good, consumers do not pay the entire retail price due to the existence of the second hand market. This paper employs data from the US video game market and proposes a new angel to investigate the demand side of a durable good. The results of the empirical investigation suggests that the inclusion of the future resale price makes the model estimation more sensible and reasonable.
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Game Design Secrets - Wagner James Au - Google Books - 0 views

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    Excerpts in Google Books for this new title which covers iOS, Facebook and web games with emphasis on marketing and monetization
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THE IMPACT OF GAME CUSTOMIZATION AND CONTROL MECHANISMS ON RECALL OF INTEGRAL AND PERIP... - 0 views

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    "As marketers invest more and more money into in-game brand placements, little research has tested the effects of videogame customization and controller type in relation to advertising effects, even though these factors have demonstrated importance in other areas of gaming research. Results from an experiment show that game customization significantly increases recall of an integral brand placement-one that is central to actual game play-but not of peripheral brands, which simply appear within the game. Regardless of brand type, players using a traditional controller exhibit significantly greater recall than those who use a newer, more naturally mapping controller. An interaction effect indicates that the influence of controller type disappears when customization is allowed; this effect is not specific to either type of brand. These results are interpreted through models of processing fluency and the limited capacity model of motivated mediated message processing. The article concludes with marketing implications regarding technological videogame advances."
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A Platformer Game in Flash Self Defined Project - 0 views

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    "This project involves developing an action-platformer game for the Flash platform. The user controls a character who must progress through levels, while avoiding obstacles, collecting items and fighting many types of enemies. Role-playing game elements such as equipment and upgrades support user customization and varied battle strategies. Developing a successful Flash game involves several factors. Flash games must be simple to get into, yet rewarding to play in both short and long sessions. Flash games must be accessible to a wide audience; both in terms of user preferences and technical limitations. Finally, Flash games must offer something unique to stand out from the crowd, in a market where hundreds of free games are published every month. This report covers the research, design and implementation done to achieve these requirements, in terms of game mechanics, interface, level design, visual design, accessibility options, and replay value. Technical challenges include building, testing and optimizing a game engine and interface from scratch, balancing the game mechanics and difficulty, and structuring the whole development process in a way that enables easy creation of new content. In addition to game design and development, this project also deals with the business aspects of developing online games; how games generate revenue, how they are marketed and distributed, and developing trends in the consumer market. Project success in different areas has been evaluated through usability studies, user ratings and reviews, and vast quantities of usage and distribution statistics. Overall, the project has been a success in terms of user reception and generated revenue, and the final section of this report includes plans for a second game, utilizing and building upon the same game engine and mechanics."
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Digital Entertainment : Casual, Mobile, Social Games - Expanding the Market and Driving... - 0 views

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    An industry report from BMO Capital Markets (October 2011)
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Slow Play Strategies: Digital Games Walkthroughs and the Perpetual Upgrade Economy - 0 views

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    "disruptive and resistant practices that exploit, explore, dissect, and above all, linger on the "old games" that videogame advertisers and marketers would perhaps rather see resigned to the bargain bucket or the back of the cupboard."
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Hasbro to build game development center in RI - Mass High Tech Business News - 0 views

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    "Center of Excellence for Games," game marketing and game development for Hasbro moved to Rhode Island with unfortunate results for some Massachusetts employees.
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COMPARING VIDEO GAME SALES BY GAMING PLATFORM - 0 views

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    abstract: "This paper examines video game sales by platform in the North American market from a period spanning 2006 through 2011. As the home video game industry has rapidly matured and become established as a forefront facet of interactive entertainment in the home, we seek to determine what aspects of the video game market seem to most impact sales. This question is particularly poignant as the maturation of the video game industry has witnessed efforts at both vertical integration and horizontal expansion on the part of the top game publishers and developers in hopes of solidly grounding the industry. This study employs a Kruskal-Wallis test to compare eight different gaming platforms. The results indicate Nintendo's Wii and DS are the top selling game platforms, Xbox 360 is in a second tier, multiple Sony PlayStation platforms are in the third tier, personal computer games are in tier four, and the retired sixth generation Nintendo GameCube is the lowest sales tier."
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Raising the Golden Goose: a Retrospective Analysis of the State's Role in China's Onlin... - 0 views

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    Abstract: Through a retrospective account of the evolution of China's online game industry, this paper examines the political, economic and cultural factors, with an emphasis on formal policy making, that have shaped the industry. Drawing on the theory of fragmented authoritarianism, this study finds that 10 Chinese online games are deeply shaped by the political environment of the autocratic Chinese system, which features inter-ministerial competition and intertwined state control and commercial interests. The current Chinese online market is combined with a strong private sector presence and a considerable government role. The Chinese government seems to have achieved its policy goal of helping Chinese companies to dominate the domestic market. However, the extensive and ambiguous government 15 policy and regulations, have, to some extent, restrains innovation. To that end, whether China can accomplish its three-stepped importation-substitution-creation strategy in this highly creative industry remains to be seen and warrants future investigation."
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Indie developers slash prices with a purpose in the "Because We May" initiative | Ventu... - 0 views

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    "Starting today and continuing through June 1, a group of indie game makers is cutting prices in select digital distribution markets as part of the "Because We May" campaign. Ron Carmel, co-founder of 2D Boy (makers of World of Goo), came up with the concept behind the initiative, which is intended to celebrate distributors who allow price flexibility. "We believe that developers should have the freedom to price their games how they like, without interference from the online stores that sell the games," reads a statement on the event's homepage.
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The Video Game Industry: Explaining the Emergence of New Markets - 0 views

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    Is industry leadership shifting to different countries and what are the effects of globalization?
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"Game Challenge: A Factorial Analysis Approach" by Ian J. Fraser - 0 views

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    Abstract: "Video games that customize to a player's experience level and abilities have the potential to allow a broader range of players to become engaged and maintain interest as they progress in experience level. A game that uniquely customizes the player's experience could attract additional demographics to gaming, which will result in a distinct edge in marketability and potential revenue. This thesis examines a subsection of adaptive gaming systems from the perspective of identifying game factors that alter the level of difficulty. Our focus is to provide a solution useful to both research and commercial gaming communities by developing a system that simulates results offline yet can be integrated into online play. While online performance is the main goal of an adaptive system, the offline simulation provides several benefits. Offline simulation allows the elimination of insignificant factors from inclusion in the training and evolution phase of machine learning algorithms. In addition it provides commercial games with a useful tool or method for performing game balancing and level tuning. To test our approach we designed a test-bed version of the game Pac-Man. The experimental testbed alters environment variables to evaluate their effect on a set of selected response variables. Observing the results of several response variables provides the potential to represent multiple player states, though our focus is on controlling the difficulty for a player. The testbed will simulate the actions of both Pac-Man and the ghosts over a variety of different settings and strategies. The evaluation of a factor's significance and its effect size are calculated using a factorial analysis approach. This method allows the identification of factors relevant to both individual strategies, and the set of all player strategies. Finally, as a proof of concept for both the online and adaptation prospects of this method, we developed a prototype adaptive system. Utilizing the releva
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Games for Change | Games for Change is the leading global advocate for supporting and m... - 0 views

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    "gaming marketing and social entrepreneurship" organization celebrarting its 8th annual festival this week
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