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Although there are obvious causes of premature ageing, there are also many ordinary things that are less obvious, which over time can take a toll on the skin and add years to your face. While many of these tips might seem like common sense, following them will help your skin stay younger, for longer. It's never too soon to start looking after your skin. Wear sun cream Exposure to the sun is the number one reason for skin ageing. Over time it damages the skin, causing wrinkles, loss of elasticity, visible blood vessels, hyper-pigmentation and even skin cancer. Even if you aren't sunbathing you should still protect your skin by wearing sun cream every day.