MediaPost Publications - Study: Biggest Barrier To Mobile Ads Is Unfamiliarity - 04/14/... - 0 views
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David LaPlante on 15 Apr 08Still, the research firm suggests that advertisers look at the kinds of things people are using their phones for in addition to talking. Some 42% are text-messaging, nearly a quarter are exchanging picture-messages, and 15% are using mobile e-mail.