B2B Marketing

I also recommend you provide your management with three B2B marketing budget options: minimum, target and stretch. These three budget levels reflect how much funding is required to meet your company's minimum, target and stretch sales revenue goals. You can explain that meeting the minimum sales goal will cost X dollars, meeting the target goal will cost Y dollars and meeting the stretch goal will cost Z dollars

M2IT: How does a B2B landing page differ from a B2C landing page? Stefan: The question really is should a B2B landing page differ from a B2C landing page? The main difference is that B2B marketing has to explain much more complicated concepts and products than B2C. We all know what a TV is, for example. B2B can benefit from the lessons of what B2C does well: showing what readers will get in a compelling way and providing an easy way to get whatever it is.