B2B Marketing: How to determine your B2B marketing budget and get it approved - 0 views
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I also recommend you provide your management with three B2B marketing budget options: minimum, target and stretch. These three budget levels reflect how much funding is required to meet your company's minimum, target and stretch sales revenue goals. You can explain that meeting the minimum sales goal will cost X dollars, meeting the target goal will cost Y dollars and meeting the stretch goal will cost Z dollars