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The Marketing Friction of Gimmicks « The Future Digital Life - 0 views

  • The main focus of a marketing campaign should not be website traffic, but reaching customers and increasing sales. 
  • was if they converted traffic into a sale,
  • mostly there to see a demonstration of the technology and not the product
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  • The AR gimmick marketing campaigns are high in friction.
  • marketing campaign developers need to move beyond the current situation. 
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10 Things Your AR App Must Have to Succeed « The Future Digital Life - 0 views

  • Find a reason that augmented reality can be useful for your customers
  • 10 Things Your AR App Must Have to Succeed
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La réalité augmentée de Métro Paris en vidéo - 0 views

  • La réalité augmentée de Métro Paris en vidéo
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Augmented Reality on Vimeo - 0 views

  • Augmented Reality
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Augmented reality on Vimeo - 0 views

  • exemple of using FLART (Flash Augmented Reality Toolkit) with FLARManager Framework
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Google Reader (1000+) - 0 views

  • a flurry of competing platforms, browsers, devices,
  • Eventually some type of protocol that governs how the data is all sorted out will win, and there will be tons of tools, apps, SDKs, and APIs to create content and other apps
  • where you need to download some custom application every time you want to experience new content.
  • ...2 more annotations...
  • AR is something new and it will be the centerpiece of a convergence of a multitude of other technologies
  • I’m starting to see polygons floating in front of my eyes.
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Neogence Enterprises - 0 views

  •  
    Actor in the Industry of augmented reality
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Réalité augmentée : nouveauté chez Total Immersion et plugin SketchUp | Shado... - 0 views

  • Total Immersion, société française spécialisée dans les solutions de réalité augmentée, vient de lancer un nouveau produit, à destination des équipes commerciales et merchandising.
  • on le devine, est de faire jouer le client potentiel avec le produit et de mieux capter son attention.
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FORMACD - DVD CD Rom de Formation - Multimédia - Infographie - Apprendre - 3D... - 0 views

  • Notre objectif : Permettre au plus grand nombre de maîtriser le mieux possible les outils complexes de l'infographie pour les démocratiser.
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