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Strategies for Writing Effective Questions for Objective Exams

You have a bunch of good ideas buzzing around in your head for your video. Now the question is how do you get those ideas down on paper in an organized way that actually makes sense to another human being? Well, my troubled marketing friend, I would like to introduce you to the "Split Video Script Format".

A market research survey can be an effective way to find out what customers are looking for or how they might respond to a new product, but the effectiveness of the survey depends on the accuracy of the results. Psychologists who use surveys in their research have found that the wording of the questions can affect how people respond.