The big data market is seeing vibrant activity. Oracle bought marketing tech startup BlueKai for about $400m in February. BlueKai offers a data management system that allows marketers to personalise marketing campaigns and measure how well their campaigns reach certain types of people.
Startup Splice Machine recently rolled out its relational database management system (RDBMS) into public beta. Introduced in May 2014, the Splice Machine system combines the Java-based Apache Derby relational database with technology from the Apache HBase NoSQL database,