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lawyers all too often make business decisions based on what can be done legally, rather than what makes the most business sense, those options are all too rarely considered. In the past, there was often little that could be done for those impacted by such decisions. These days, however, things are quite different. Pissing off a large group of people, even if you have the legal right to do so, can often be a disastrous business move.

Andrew Rasiej, the founder of Personal Democracy Forum, which monitors the intersection of politics and technology, points out that when networks judge their success by who got the biggest share of the television audience, “they are still counting horses while the world has moved on to counting locomotives.” The Web, in its infinite iterations, is eroding all 20th-century media.

Paul notes that the Guardian uses tools like del.icio.us, Google gadgets, Yahoo Pipes, and others to bring more content to their readers, and do so without having to develop their own software. None of them owned or built by the Guardian. But all of them do the job required, and well - for nothing. Culturally, this is a hard thing for many news organisations to do (”But we can’t control it!”), but increasingly, it’s something they’re learning tends to work better than unwieldy bespoke software. It’s cheaper - and importantly in these times, much, much quicker.