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An example of an ARG like game played out in a 1997 movie starring Mike Douglas, Sean Penn, Deborah Kara Unger, et al. Could be watched & studied for various examples of ARG game play & story elements. Along these lines, I think there are probably lots of movies & books from which inspiration could be drawn for an ARG, e.g. genre, storyline or plot development, setting, etc. For example, it occurs to me that another one of my favorite films, Dark City, could also be great inspiration for an ARG with a bit of sci fi noir flavor to it: http://en.wikipedia.org/wiki/Dark_City_(1998_film)