Becta Emerging Technologies - The tribes of mobile gadgeteers - 0 views
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The Pew Internet and American Life Project has produced The Mobile Difference, a report into the gadget preferences and mobile lifestyles of groups within the US population. The report defines two sets of five cohorts. Adults 'Motivated by Mobility' (39%): Adults who are the 'Stationary Media Majority' (61%):
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