APRA F'14

Some tips on how to market to the Hispanic community effectively.

Gives us one way of dividing up the Hispanic population.

This shows how young hispanics most often communicate...also mentions what their older population uses too.

The Pew Center data are very reliable.

talks about how chitchatting on social networks can lead to brand recommendation.

Nice find. Can help us figure out how to deploy social media.

Altruistic vs. Egoistic and charity advertising. Sounds interesting!

This may help us determine the "right" copy points.

This shows what social media sites Hispanics tend to use more and the % of them that are certain ages, educational background, etc.

About how unauthorized immigration rates have declined in the last few years. Since this has occurred, the unauthorized immigrants that are in the US have stayed for longer than they normally have.

Also really just dang interesting!

"For example, Spanish is spoken by more non-Hispanics in U.S. homes than any other non-English language and Spanish language television networks frequently beat their English counterparts in television ratings." COOL!!!

Further evidence that Hispanics are an increasingly tech savvy demographic!

Also VERY interesting...perhaps it is the case that English will be more useful in communicating with Latinos? But then we are forced to ask the next question: is there a stronger language division between undocumented and documented immigrants?

Turns out Hispanics might lead the use of social media...this will be very interesting in deciding how we will communicate with Casa's target population.

Talks about refugee working on becoming a citizen and how the process went.

Casa QC talks of ways they can help with citizenship problems.

This article talks about how Michael Woods misused Casa QC funds.

Just some information about citizenship on this page. But the site has a ton of info about citizenship/green cards, etc. that could be useful.

Pretty excited about this one. Looks like it talks about the challenges of PR for non-profits, but may focus on fundraising.

Assessment of new media along with theories.

Short, but it's an example of how they were publicized in the QC times for a project they organized.

Similar Organization in the QC with a lot of the same services.

Hispanic population statistics and projection in mainly scott county with some general quad cities numbers