Basically, all you have to do is create a subclass of bulkloader.Loader and implement (at a minimum) the generate_records method, which should yield lists of strings. This same strategy would work for loading data from XML files or ROT13-encrypted files or whatever.
Note that the list of strings yielded by the generate_records method must match up (in length and order) with the "properties" list you provide when you initialize the loader (ie, the second argument to the AlbumLoader.__init__ method in this example).
This approach actually provides a lot of flexibility: We're overriding the __init__ method on our JSONLoader implementation and automatically determining the kind of model we're loading and its list of properties to provide to the bulkloader.Loader parent class.