This fashion week was more about creativity than business - 0 views
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apnaindia on 21 Feb 12The Wills Lifestyle India Fashion Week (WIFW) has been conceptualised as a business-to-business event, but the just-concluded autumn/winter edition focused more on exploring design, creativity and brand-building. Designer Kartikeya, who works with Isha for the label Dozakh, says the scenario has changed in last six years and there are other platforms to make profits.