http://content.ebscohost.com.lib.chandleraz.gov/pdf9/pdf/2008/G1C/01Aug08/36932291.pdf?T=P&P=AN&K=36932291&S=R&D=lfh&EbscoContent=dGJyMNLr40Sep7E4wtvhOLCmr0meqLFSr664SbKWxWXS&ContentCustomer=dGJyMPGvrkm2rrRRuePfgeyx6orh - 0 views
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Sarah Ward on 14 Dec 11Argument: The media represents culture with complex stereotypes that cause a decrease in diversity along with a misconception about other cultures. Claims: There are multiple meanings of "culture", some might use behaviors/habits or personal products to describe a certain culture, however stereotypes are falsely being used to describe what these cultures obtain. Evidence: "It is largely accepted that cultural representations in the media are often based on stereotypes. These stereotypes are generalized and simplistic representations of by far more complex social groups and behavioral patterns. The continued use of these representations is largely perceived as being problematic as they can be misrepresentative of the culture in question" ( Hyde-Clarke). "Growing concerns about the continued use of cultural stereotypes in media production, and the subsequent decrease in diversity"( Hyde-Clarke). "Culture is about 'shared meanings' … Primarily, culture is concerned with the production and exchange of meanings between members of a society or a group … In part, we give things meaning by how we represent them - the words we use about them, the stories we tell about them, the images of them we produce" (Hyde-Clarke).