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Alterna Professional Haircare creates Life Shampoo; groundbreaking formulas that set the industry standard for the finest luxury haircare products in the world.

Alterna Professional Haircare creates groundbreaking formulas that set the industry standard for the finest luxury haircare products in the world.

We were so excited to partner with celebrity stylist Daniel Howell (known for his work with A-listers like Elizabeth Banks, Sandra Bullock and Vanessa Hudgens) and uber-talented actress Julia-Louis Dreyfus for the 64th Annual Emmy Awards. We were event more thrilled that she won the Emmy for Best Actress in a Comedy for Veep!

Turn back the hands of time. Super-charged ingredients including Caviar Extract restore strength, vibrancy, shine and elasticity for healthier, more youthful looking hair. Age-proof your hair with products that repair & prevent the effects of intrinsic, environmental and chemical aging.