New American Airlines CEO vows to make merger work - The Washington Post - 2 views
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American Airlines and US Airways seem an unlikely couple, even to the man who will lead the combined company after their merger on Monday.
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We know that something around 25 percent of our customers will go to the lowest price irrespective of time or inconvenience. In a low-margin business like ours, you can’t give up 25 percent of your customers, so we have to match on price.
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Will you still compete chiefly on price?
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This information highlighted by you lends itself to a short discussion on the law of demand and perhaps market structures and types of competition (the last two being topics which have yet to be covered - from what I understand). I do not believe it will be enough to meet the word count requiements for this assignment. However, there is a section in the article mentioning taxes and that may be a more consistent topic to comment on together with perhaps the explanation of your second excerpt selected above using demand elasticity.