Each product is designed keeping some target customers in mind. So, when the product is introduced, its video needs to be created only after carefully considering the taste of its users, its unique features and the ways it can benefit the customers.
Have you ever talked to a character while watching a movie? Something like "No no no..don't go there! There's danger" or "Yesss…Kick him more..He's so evil!" We all get carried away during movies because audiovisuals look so believable, as if we are ourselves living that scene. Your organization should also look this believable to your target customers and employees.