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william doust

The $5 Guerrilla User Test « Bumblebee Labs Blog - 0 views

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    fab quirkly little tip on getting customer insights. Don't think about the specific context here, but hte general application of the principles. ;-)
william doust

Customer & Influencer Research in Social Media - Online Marketing Blog - 0 views

    • william doust
       
      fab link to blogpost with truck loads of supporting images on social influence and socialmedia: http://bit.ly/DigitalIngreditents_socMedInfluence
william doust

Guest Blogger: Colin Shaw on Customer Experience and Emotion » Customers Rock! - 0 views

    • william doust
       
      Charity Chums http://bit.ly/2J4Gx Accelerated Family Learning - Friends of Campaign4 Learning http://bit.ly/gMmKx
    • william doust
       
      we got loads more...
    • william doust
       
      on twitter too: @williamdoust
william doust

Brand Building + Social Media = Zappos Example and Employee Advocacy - Fast.Fwd.Innov@tion - 0 views

  • Brand Building + Social Media = Zappos Example and Employee Advocacy
    • william doust
       
      Very inspiring change context - and see it with community building eyes - from the philanthropic sector ;-) enjoy
  • every year a culture book including testimonials of employees about how it is to work at Zappos.
  • Zappos tends more on spending money on employees than on media planning.
  • ...6 more annotations...
  • We invest the time and money into hiring and nurturing the right people, as many other companies do in their media planning - Brian Karma, Zappos director of creative services and brand marketing
  • the strategy is just smart: empowering people so they keep on being accurate and engaged with their customers to provide them with the best-in-class customer care, making people comfortable with buying shoes online and spreading the word thanks to the customer support.
  • It’s one strategy that would work for any company,
  • not a company culture that many can afford to develop
  • you’ve got it in you DNA, whether you don’t: being able to implement the community management at all levels of a company, the 360 degrees process communities as Ross Mayfield explains, is more like an utopia for many companies that won’t be able to master the social media channel as Zappos do right now.
    • william doust
       
      This is sooo inspirational. Can we build charitable organisations with this view on a budget? - mmm. Anything is possible for those who persist ;-)
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    Check this out really inspirational - link etrategy to employees values in serving community. Well, this is what i read between the lines as I take the business concept into a community context ;-) It also links to the publishing element we've discussed time and time again. You'll love it ;-)
william doust

UserVoice - Customer Feedback 2.0 - Harness the ideas of your customers. Build great pr... - 0 views

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    capture feedback from your community on the web. They deicide what they want, and others vote! - free.
william doust

The Edublogger: tricks, tips and ideas with help in using web technology - 0 views

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    This is a blog to help insitutions adopt technlogy for teaching & education. But you can change the context, as there are times in which you need to educate your customers or service users. Enjoy ;-)
william doust

Wiggly Wigglers - passion for gardening shared on blog grew into biz! - 1 views

    • william doust
       
      How this lady's passion for gardening grew into 90k customers around the world
william doust

Logic+Emotion: Getting Passionate About Passion - 0 views

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    Another fab one here - getting passionate about passin - audio file embeded. Putting passion into work, employees, as employers, as customers. VG.
william doust

Logic+Emotion: Walls of Separation - 0 views

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    branding, customers and obstacles/degrees of separation
william doust

Answers to The Silver Lining Audio Conference Questions - Scott Anthony - HarvardBusine... - 0 views

  • Process frequency. At many companies, strategic planning and portfolio management is an episodic process that happens quarterly or annually. In turbulent times, strategic planning has to happen more frequently. Kill rate. As times get tough, many companies have to de-prioritize some projects in their portfolio. Companies should make sure they focus on an idea's true potential, or else they will accidentally sacrifice ideas with great long-term potential (see a recent excerpt from The Silver Lining in BusinessWeek for more on this topic) Focus on "loving the low end." Most companies generally default towards providing better products or services to demanding customers. In tough times, companies have to figure out how they are going to compete for increasingly value-conscious customers. Ask whether you have any explicit strategies focused on "loving the low end" of your market.
    • william doust
       
      This one is about innovation! - useful in tough times ;-)
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    innovation of services during tough times!
william doust

(Re)Think Big: How to Redefine Your Organization's Mission : Managing :: American Expre... - 0 views

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    "People start businesses for lots of reasons, but as the business evolves so, too, may your goals. Are you simply trying to create an incredible product, or are you hoping to effect a larger societal change? As we learn more about our customers' and clients' needs, we often start to reconsider our original objectives. If you're finding yourself in this position, it may be time to revisit your original mission statement. Having a solid (and up-to-date) vision of what you want to accomplish will keep your decision-making on course, and, ultimately, help you get your company to where you want it to be. "
william doust

How the buy.at fundraising network works - 0 views

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    free fundrasing webshop with all mayor brands, and some big payback from the likes of bt (for BT broadband sign up you get £30 per signed up customer!!!!
william doust

How To Set Up The Vanity Url For Your Facebook Fan Page by @nicolesimon - 0 views

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    see article how to set a custom link url to your fan page which includes your organsiation name e.g. www.facebook.com/yourchoiceofname
william doust

Twitter Search Operators - 0 views

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    "twitter search" - focusing on search results by knowing how to do custom search (with search operators).
william doust

Want More Actions? Leverage the Point of Action - 0 views

  • Want More Actions? Leverage the Point of Action
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    engineering and leveraging conditions to persuade customers in your favor at the point of "action thinking/action taking". There are cross overs beyond the web. Reflect between the lines and outside the context.
william doust

The Magazine » Customer Education Increases Trust « MIT Sloan Management Review - 0 views

    • william doust
       
      more lovely stuff in our groups... Charity Chums http://bit.ly/2J4Gx Accelerated Family Learning - Friends of Campaign4 Learning http://bit.ly/gMmKx
    • william doust
       
      pass it on ;-) on twitter too... @williamdoust
william doust

Nahanni Publishing - 0 views

  • 10 Steps To Becoming CUSTOMER DRIVEN
    • william doust
       
      free content that give you good idea below ;-)
    • william doust
       
      on twitter too ;-) @williamdoust
    • william doust
       
      lots of free content and fab explanation below ;-) get good idea about customer experience ;-)
    • william doust
       
      follow me on twitter too ;-) @williamdoust
    • william doust
       
      more fab stuff on our diigo group ;-) Charity Chums http://bit.ly/2J4Gx Accelerated Family Learning - Friends of Campaign4 Learning http://bit.ly/gMmKx
    • william doust
       
      on twitter too ;-) @williamdoust
william doust

hierarchy_of_emotional_value.jpg (JPEG Image, 2852×1939 pixels) - Scaled (25%) - 0 views

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