Connectedness does not come from technology but is facilitated and strengthened by it.
The greatest challenge for nonprofit organizations and their leaders in the connected age is recognizing that using social-media tools is easy compared with adopting a new mindset for social change.
Today, nonprofit groups are part of a larger network or ecosystem of people, organizations, resources, and information. Relying on old-fashioned, top-down management approaches for setting activist agendas and designing fund-raising and volunteering efforts will lead inevitably to disappointing results.
Power is shifting from institutions to individuals throughout society. We have seen what happens when people can barter and sell goods without a middleperson on eBay, and when we can watch what we want, when we want, through YouTube.
The same sorts of shifts are happening quietly in the nonprofit world. Anyone can create and post a video of what they think their Congressional representatives do all day as part of the "Congress in :30 Secs" campaign organized by the Sunlight Foundation. Volunteers can document the connections between campaign contributions and legislation as part of the Genocide Intervention Network. Donors can pick a school and a specific project to support as part of the DonorsChoose Web site.
Successful connected-age organizations are those that facilitate broadly representative networks of social activists — not necessarily organizations with the biggest membership lists or the most money in their coffers. These days, young people, in particular, are not likely to join behemoth membership organizations. Instead, they go online to express their views and instantly connect with individuals and communities interested in their issues and concerns. They also self-organize for social action as so many did in joining the immigration marches last spring.
Bunny Martin on 12 Mar 09This is a partnership Charity Volunteer group with the Klevis Kola Foundation which has been set up a group of Medical students from St Georges Hospital in Tooting London SW17 (which was STAR (Student Action for Refugees & Asylum Seekers) - STAR has been going for over 7 yrs - and Body action Campaign (our Charity) has been working alongside them for the past 6 years providing film, animation, editing, & puppetry workshops - Chris Hands (Chair of the board of Trustees for Klevis Kola - told me about tonight (25th Feb 09) - If any gap year students - or passionate volunteers-want to take part in - by working with the children in Morocco - get in touch (Speaking French or Arabic is really helpful) - you can sign up on the site & talk to other volunteers who have been working there and get the low down!
