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Keyword placement plays a part in how Google finds sites. Google looks for keywords throughout each Web page, but some sections are more important than others. Including the keyword in the Web page's title is a good idea, for example. Google also searches for keywords in headings. Headings come in a range of sizes, and keywords in larger headings are more valuable than if they are in smaller headings. Keyword dispersal is also important. Webmasters should avoid overusing keywords, but many people recommend using them regularly throughout a page.

there are nearly 150,000,000 active Web sites on the Internet today

Cutts explained that this new Panda update should have a direct impact on helping small businesses do better.

One Googler on his team is specifically working on ways to help small web sites and businesses do better in the Google search results.

Google does have a form of “Author Rank” in use today at Google

We are also expecting Google to be releasing an update where their algorithm takes into account authority of an author and then gives higher rankings to the content written by a more respected and authoritative author.