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Google and its algorithms are a constant cause of fervour, interest and fear and for SEO experts and link builders - keeping ahead of the next update is so important.

Started as a hot topic in Webmasterworld last May 2010, Google has now confirmed the changes in their search algorithm. clickTRUE shares what this means.

Before proceeding on how does google authorship and author rank would impact the search results, I would like to brief a little on how did actually G+ emerged into its present form.

Cutts has said that Guest Blogging is quickly becoming a no-no if you're only looking for links. there are two main types of guest bloggers, those who are sharing high quality content and those who are only writing for the links themselves.

As Google continues to update their algorithms to weed out the web's undesirables, webmasters are turning to Web 2.0 properties to put them back on the map.

If you have noticed an abrupt and noteworthy drop in your organic search traffic ever since last week, probabilities are that you have been hit by Panda 4.1. Now, because the latest update by Google, is focused at filtering the poor quality content, best opportunity at recovering the site ranking is to concentrate on getting rid of low quality content and constantly work towards developing only informative and rich in quality content.